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DeltaDNA is launching a new 'Investment Readiness' consultancy service

DeltaDNA is launching a new 'Investment Readiness' consultancy service

Analytics firm DeltaDNA has launched a new 'Investment Readiness' service to help investors navigate the world of mobile game investments.

The firm wants to use its existing position in mobile data analysis to help investors from outside the space gain an informed evaluation of prospective mobile game investment opportunities.

DeltaDNA's consultants will analyse a given game’s design and monetisation effectiveness compared against top performers in the same genre and territory.

Investors will then be given recommendations on how to improve the game’s revenue and engagement, alongside a detailed assessment of the game’s performance.

Money down

DeltaDNA has already evaluated hundreds of games to weight future analysis against from publishers including Take-Two Interactive, Square Enix, Bandai Namco, Microsoft and PokerStars.

“With mobile games reaching revenues of $137.9 billion last year and 31 per cent of the recent revenue growth coming from games outside of the top 100, there has never been a better time to invest in games," said DeltaDNA CEO Mark Robinson.

“With Investment Readiness, we can help to take some of the risk out of potential investment decisions by providing investors with a robust set of data-led insights which effectively rate a game’s ROI potential.”

You can meet with investors at the Investor Connector at Pocket Gamer Connects Seattle on May 13th and 14th.


Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and Pocketgamer.biz, she's written across the games media landscape and was named in the 2018 GamesIndustry.biz 100 Rising Star list.

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