Nordcurrent recruits Ada Mockutė Jaime as new chief marketing officer

Casual mobile games developer and publisher Nordcurrent has appointed Ada Mockutė Jaime as its new chief marketing officer. 

Mockutė has over a decade of experience in brand development, digital marketing, and customer intelligence. She was previously head of marketing and customer value management at Luminor Group. She also held leadership roles at Citadele Bank, Zuper GmbH, and Avia Solutions Group.

At Nordcurrent, she will oversee global brand identity, enhance player engagement, and drive marketing strategies, focusing on key markets like Asia, the US, and Europe. 

An ambitious trajectory 

“Joining Nordcurrent is incredibly exciting," said Mockutė. “It’s a company with a strong track record of creating globally beloved games. My goal is to make Nordcurrent a brand that players not only recognize but love to engage with, both inside and outside of the games."

“My vision is to deepen engagement with our players and expand our global presence by focusing on what really matters to them, creating experiences that feel personal, interactive, and community-driven."

Nordcurrent CEO Victoria Trofimova added: “Ada brings a wealth of expertise in data-driven marketing and brand development, which will be crucial as Nordcurrent continues to scale. Her leadership will help us forge deeper relationships with our players and ensure our brand presence reflects the impact we’ve already made in the gaming industry.”