Oberon Media takes $20m in new funding

Oberon Media has announced a $20 million investment from the Infinity I-China Fund, which is plans to use to expand its casual games publishing and distribution business in China.

"Expanding our business into China is an important part of Oberon Media's global strategy," says Oberon chairman Tal Kerret.

"We are very excited to have Infinity I-China as a strategic partner, as they have many substantial relationships in China. This new partnership will serve as an asset for extending our pursuits there and establishing an Oberon Media presence on the ground."

For its part, the Fund's managing partner Amir Gal-Or has described the Oberon investment as its "flagship deal within the gaming cluster", while senior director Mark Chess says the Fund is in discussions with other gaming firms over potential investments.

The news is likely to mean Oberon's mobile game brand I-play's titles get a renewed push in China a market that's long been hailed as a potential goldmine for mobile game firms (or a potential moneypit, admittedly).