OpenUDID gains supporter #17 as Smaato adopts it and ODIN-1 for updated SDK

As soon as it had totted up that 16 companies were using its OpenUDID iOS hardware ID replacement, Appsfire found it had another friend.

US ad mediation company Smaato has just released a new SDK which supports the open source tracking solution.

However, as it's also part of the ODIN working group, its iOS SDK version 5.2 also supports the ODIN-1 standard, which is based on MAC addresses.

Twin wielding

"Recent changes in privacy and security policies raised some concerns about viable UDID alternatives," said Smaato CEO Ragnar Kruse.

"As a result, Smaato became a founding partner in the ODIN Working Group to help align the industry on the best possible solution.

"With this latest version of iOS SDK, along with our participation in ODIN, Smaato is well equipped to help the 50,000 developers currently using Smaato technology to quickly react to any changes in industry standards."

[source: Smaato]