PikPok's latest Flick Kick pushed as OpenFeint's Free Game of the Day in Super Bowl tie-in
While Angry Birds developer Rovio has snapped up a Super Bowl ad spot, PikPok's association with the NFL's big day appears to be somewhat more self made.
The publisher has announced the latest game in the Flick Kick series Flick Kick Field Goal Kickoff - is OpenFeint's current Free Game of the Day.
Both parties are hoping consumer thirst for Super Bowl will help push downloads across the weekend.
Winning kick
What's more, PikPok has also announced a competition to win an autographed jersey from the winning quarterback of this weekend's contest.
Players who unlock the 'in to win' achievement in play will be eligible to enter.
"This weekend, millions of people around the globe will watch football as the world champions are named," said Jos Ruffell, manager of the PikPok label.
"We've pulled together a great trophy for one of OpenFeints players to celebrate this achievement and the launch of Flick Kick Field Goal Kickoff as challenges happen around the TV this Sunday."