Rooter launches AI-powered adtech tool rStream to allow creators monetise content 

• rStream enables creators to monetise content while giving brands real-time, in-stream ad view data.
• Branded content can appear as pop-ups, audio-triggered ads, or in-chat promotions across Rooter and YouTube.
• Campaigns leverage over 500 verified creators. 

Indian game streaming platform Rooter has launched its native adtech solution tool named rStream.

The new solution is designed to help brands with campaigns and allow creators to monetise their content. 

Rooter said rStream integrates brands into live game streams in a non-intrusive way while providing real-time, in-stream ad view data to improve campaign quality standards.

The tool also uses AI to create context-aware ads that adapt to game genre, stream context, creator voice, and audience segments. 

Engagement and impact 

Rooter said rStream can also embed branded content into creator streams through pop-ups, audio ads, and in-chat promotions by leveraging more than 500 verified creators on its platform and YouTube.

Moreover, it said the solution moves past counting stream views as ad views, instead offering real-time, third-party verified data on actual ad watch behaviour via a live dashboard.

Rooter was founded in 2016 by Piyush and Dipesh Agarwal. The platform claims to have over 85 million users and has raised $37m from global investors to build its gaming ecosystem.

“Gaming environments are known to generate high viewability and attention rates," said Rooter founder and CEO Piyush. “For brands, it’s a matter of keeping that attention and not jolting gamers out of it. 

“Whether entering gaming for the first time or scaling existing campaigns, rStream ensures seamless campaign delivery and transparent ROAS evaluation, keeping gamers engaged and brands impactful.”