Santander uses mobile and social gaming to promote bank rebranding

Rebranding isn't something the public is particularly concerned about - all that happens is a few signs change on the high street and carrier bags change colour.

But it's a monumental task for a large company to change its name and appearance while maintaining its valuable profile. The Santander banking group is currently looking to inform the public about the unification of the Abbey and Bradford & Bingley under the Santander brand, and is using the iPhone and Facebook to do it.

An app has been developed by social media agency Marvellous, and is intended to help connect the bank with new tech savvy customers.

“The development of Red Brick is a clear demonstration of Santander’s forward-thinking approach to media as we continually seek out new and unique ways of engaging with our customers,” says Santander's director of brand and communications, Keith Moor.