SEC to allow companies to disclose financial info on blogs
The ins and outs of the US Security and Exchange Commission are only really relevant to a few mobile games companies the likes of Glu, EA and THQ.
However, some news from the US financial regulator could spell big changes in the way these firms release financial information, not to mention sparking ideas for how other mobile games publishers could be more innovative in their PR dealings.
TechCrunch has the explanation: in a nutshell, the SEC is going to allow companies to disclose financial information through their own blogs, rather than forcing them into the traditional press release format to achieve 'full disclosure'.
This might sound rather dry, and it is. But as the tech industry blog explains, it could revolutionise the way companies announce their financial results. Or, as it puts it:
“"Picture a blog post that announced corporate data (not unlike a standard financial press release) but now, along with a custom video hosted from YouTube, supporting graphs and exec images funneled from flickr, pre-recorded audio podcasts/conferences piped in from iTunes, packaged market data sourced from Docstoc, related company and landscape stories and public commentary linked from Delicious. Content can also push to micromedia services such as Twitter, Identi.ca and FriendFeed to contribute to the company's brandstream."”See what I mean? You'd think games companies would be ideally placed to capitalise on this kind of Web 2.0 stuff, although it'd be a significant change in the way they announce this kind of stuff.
But in any case, it would be good to see more mobile games companies taking these ideas on board for their non-financial announcements, too.