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About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

Articles by Guest Author (Sponsored)

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Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset

October 17, 2023

Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset

Janice Gao talks to PG.biz about the value of marketing, the need for strategy, sustaining growth and the challenges of forging a career in the rapidly evolving global games market

Creating Simon's Cat - an interview with Tactile Games and artist Simon Tofield

October 4, 2023

Simon, Paul & Simon's Cat

Creating Simon's Cat - an interview with Tactile Games and artist Simon Tofield

How do Tactile Games and artist Simon Tofield work together? Pocketgamer.biz finds out more about the future of feline fun.

Appodeal & Pollen VC partner to offer a new kind of mobile growth platform

September 27, 2023

Credit Where Its Due

Appodeal & Pollen VC partner to offer a new kind of mobile growth platform

New Appodeal & Pollen VC partnership offers a mobile growth platform with credit lines to scale your monthly revenues

Ten things you may have missed in the #1 mobile game “MONOPOLY GO!”

September 26, 2023

Monopoly Go's Top Ten Secrets

Ten things you may have missed in the #1 mobile game “MONOPOLY GO!”

Learn how Scopely tapped into creative freedom and nostalgia - from iconic 80’s movies to classic literature and more - to build a timeless MONOPOLY universe

Careers Spotlight: Metacore

September 25, 2023

More Metacoreans

Careers Spotlight: Metacore

Find out more about Metacore, the Helsinki-based mobile studio behind Merge Mansion and the studio's approach to careers and building an effective, happy team

Candywriter’s Gabby Bradford Pigott on the value of partnerships

September 19, 2023

Inspiring Women In Games

Candywriter’s Gabby Bradford Pigott on the value of partnerships

Liftoff's series of inspirational women working in mobile games welcomes Candywriter's Gabby Bradford Pigott to talk about the value of partnerships

Introducing CrazyLabs' New Ad Report & How It Can Improve Your Game’s Performance

September 18, 2023

Average Revenue Per User

Introducing CrazyLabs' New Ad Report & How It Can Improve Your Game’s Performance

The latest report from CrazyLabs gives developers actionable data on improving ARPU using rewarded video and interstitial ads

Liftoff's Sven Elstermann on monetising in today's competitive app landscape

September 15, 2023

Maximise Revenue Improve User Experience

Liftoff's Sven Elstermann on monetising in today's competitive app landscape

In an ever more challenging market, how can mobile marketers and publishers drive revenue and boost in-app ad performance? Liftoff's Sven Elstermann explains...

Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting

August 31, 2023

Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting

From copywriting and communication to community management, voiceovers and scripts, Laura Savickaite tells PG.biz about her journey into games

How you benefit from CrazyLabs' industry-leading trend report

August 25, 2023

Tips Tricks And Trends

How you benefit from CrazyLabs' industry-leading trend report

Find out more about CrazyLabs' monthly trend report, which offers every developer the chance to discover the trends, tactics and tricks used by the latest chart-topping games

Goalscorer – the football world’s most inclusive strategy game

August 18, 2023

He Shoots He Scores

Goalscorer – the football world’s most inclusive strategy game

When is a football game not a football game? PG.biz interviews game designer Paul Carpenter about the origins of Goalscorer which combines 'speed chess' with soccer

Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming

August 10, 2023

Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming

Gintarė Maraulė, Head of Digital Marketing at Nordcurrent talks to PG.biz about her career in games and where she had to leave e-commerce behind.

Heart of Vegas - celebrating 10 years at the top of its game

Its Heart Of Vegas Baby!

Heart of Vegas - celebrating 10 years at the top of its game

PG.biz speaks to Product Madness' Bryan Hurwitz and Joraynee Sarno about the 10 year anniversary of the studios' social casino game Heart Of Vegas

Nekki celebrates 20 years of mobile gaming innovation after surpassing one billion installs

Major Milestone

Nekki celebrates 20 years of mobile gaming innovation after surpassing one billion installs

95 percent of installs are organic

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences

Women In Games Series

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences

In part two of their series exploring inspirational women working in games, Liftoff invites Radostina Zhekova and Winnie Wen to discuss user acquisition, creativity and more

Global Games Network

ByteBrew achieves 10,000 developers in its first two years

ByteBrew celebrates its second anniversary with the news that over 10,000 developers around the world are now active on its platform.

Catappult achieves record-breaking $7.4m GMV and more than $240 ARPPU

Catappult Smashes Global Records

Catappult achieves record-breaking $7.4m GMV and more than $240 ARPPU

Catappult the alternative mobile games distribution and monetisation platform hits record highs as it helps developers worldwide find new audiences and monetise more effectively.

Sunday: Your Next Opportunity for a Career Leap

Now Hiring: Sunday

Sunday: Your Next Opportunity for a Career Leap

Looking for your next role in mobile games? Find out more about the company, culture and team at Sunday - the Hamburg headquartered publisher with a bold vision for the future

Company Spotlight: Sunday

Company Spotlight

Company Spotlight: Sunday

Find out more about Sunday, the hypercasual specialist, headquartered in Hamburg, Germany, responsible for titles including Cat Escape, Spinner Merge and Mr Pain

Navigating hypercasual through the changing landscape of mass-market casual games

Clarity Commitment Collaboration

Navigating hypercasual through the changing landscape of mass-market casual games

From hypercasual to the future. Sunday's head of publishing explains why focusing on players is helping the company navigate the rapid evolution of the free-to-play market

Meet Madness Ventures, the unique incubator programme from Product Madness

Meet Madness Ventures

Meet Madness Ventures, the unique incubator programme from Product Madness

As Madness Ventures, the incubator programme for chance-based games, heads for its first anniversary, PG.biz speaks to Product Director Tali Tzukerman about the project's success

Get connected: How to leverage connected TV for growth - webinar

Tune Into Connected Tv

Get connected: How to leverage connected TV for growth - webinar

What new opportunities does Connected TV offer to app marketers? Hear from a panel of experts as they outline the tips tricks and best practice for making it work.

Zynga's Paula Neves shares her journey from psychology to mobile marketing

Zynga's Paula Neves shares her journey from psychology to mobile marketing

From a psychology major in Brazil to a Senior Product manager with Zynga in Montreal, Pocketgamer.biz finds out more about Paula Neves' journey in games

It’s the end of an era in hypercasual - we can turn it into a new opportunity

Next Level Hypercasual

It’s the end of an era in hypercasual - we can turn it into a new opportunity

Christoph Sachsenhausen, the managing director of Sunday, explains how the company is leveraging its success in a rapidly changing market

Want expert help to make your next project awesome? Meet F2P CAMPUS

Want expert help to make your next project awesome? Meet F2P CAMPUS

Spend two months in Spain developing your game surrounded by industry professionals

Lessons to be learned from the telecoms saturation in the late 2000s to counter mobile gaming’s latest market figures

If You Build It No More

Lessons to be learned from the telecoms saturation in the late 2000s to counter mobile gaming’s latest market figures

How can game developers deliver growth in a mature market? Product Madness's Matt Labbat offers insight - from the earliest days of the telecoms market

MWM promotes Rémi Thivolle to Chief Financial Officer

MWM promotes Rémi Thivolle to Chief Financial Officer

MWM, the publisher behind the AI-powered colouring app Color Pop has appointed a new CFO for its next phase of growth

Spinner Merge Live Ops: How Sunday is Driving the Game Straight to Ten Million Downloads!

Ten Million And Counting

Spinner Merge Live Ops: How Sunday is Driving the Game Straight to Ten Million Downloads!

As Spinner Merge sails past 10 million downloads, the team at Sunday explain how they are balancing and updating the game - and putting player experience first

Mobile eCPMs grow by 20 percent this March 2023 in mature markets

New Data For Q1 2023

Mobile eCPMs grow by 20 percent this March 2023 in mature markets

The Appodeal Mobile eCPM Report 2023 Q2 reveals fresh data on the first quarter of 2023, and provides valuable insights for mobile publishers and advertisers

Mobile Players: Can We Have Your Attention, Please?

Action! Adventure! Cards?

Mobile Players: Can We Have Your Attention, Please?

adjoe and Statista’s latest report reveals adventure, card, and action games now draw the longest engagement

Maximising game revenue: the role of rewarded surveys and offerwalls in revenue diversification

Maximising Game Revenue

Maximising game revenue: the role of rewarded surveys and offerwalls in revenue diversification

Diversify your monetisation and maximise your game revenue with expert insight and advice from the team at TapResearch

Take control of your user acquisition campaigns - a masterclass with Bango

User Acquisition Masterclass

Take control of your user acquisition campaigns - a masterclass with Bango

As the challenges facing app marketers grow, how do you understand what players want - and find audiences more effectively? Find out from our industry experts

Webinar: Take back ownership of your user acquisition with help from Bango

Own Your Ua Webinar

Webinar: Take back ownership of your user acquisition with help from Bango

App marketers - do you feel hostage to changing data regulations and self-serving ad platform targeting approaches?

Mintegral Joins Google AdMob as a Bidding and Waterfall SDK Network

Mintegral Joins Google Admob

Mintegral Joins Google AdMob as a Bidding and Waterfall SDK Network

Mintegral's bidding solution simplifies in-app advertising and connects demand to app businesses to scale global revenue.

CrazyLabs achieves six billion downloads in six million years of play!

CrazyLabs achieves six billion downloads in six million years of play!

the hyper and hybrid-casual games specialist has announced that it has had over six billions downloads of its titles around the world

Retain your players with retargeting - a masterclass from Adikteev

Retain Retarget Reduce Churn

Retain your players with retargeting - a masterclass from Adikteev

Adikteev offers expert insight into the latest techniques to predict churn, retain players and increase revenues

Korea's leading B2B games event - PlayX4 - returns for 2023 - with online and live events supported

Playx4 May 2023

Korea's leading B2B games event - PlayX4 - returns for 2023 - with online and live events supported

PlayX4 Korea’s leading B2B games event PlayX4 will be held on May 11th & 12th 2023 with both on and offline participation supported

XP Game Developer Summit returns to Toronto in April 2023

Xp Developer Summit 2023

XP Game Developer Summit returns to Toronto in April 2023

Canadian B2B Video Game Conference returns to Toronto Connecting the Industry, Partners, and Speakers at the XP Game Developer Summit, April 20-21

Google Ads Attribution Integration

ByteBrew, the all-in-one mobile game analytics platform, gets access to Google Ads attribution integration

This new integrated access allows ByteBrew to offer game developers free Google attribution measurement

justDice’s mobile game prototyping process unpacked!

Prototyping Unpacked

justDice’s mobile game prototyping process unpacked!

Breaking down the rewarded games and apps studios' mobile game prototyping methodology

Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games

Put Players First

Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games

Anzu co-founder and CEO Itamar Benedy talks to Riot Games co-founder and president of games Marc Merrill about the growing value of in-game advertising to indie and AAA developers alike

Wemade Championed a Paradigm Shift in Envisioning the Future of Blockchain Gaming at GDC 2023

Wemade Championed a Paradigm Shift in Envisioning the Future of Blockchain Gaming at GDC 2023

CEO Henry Chang and core WEMADE members presented a vision of the future of blockchain gaming centred around the company’s WEMIX PLAY platform

Start with UA Automation: Scale your mobile apps, while saving time & costs

User Acquisition Augmented

Start with UA Automation: Scale your mobile apps, while saving time & costs

With the costs and complexities of user acquisition campaigns increasing - how can games companies utilise automation to keep costs down - and stay in control?

Mobile Gamers of Germany 2023: Who’s a Heavy Player?

German Gamers Graded

Mobile Gamers of Germany 2023: Who’s a Heavy Player?

adjoe and Appinio report reveals that over a quarter of German mobile gamers play for more than five hours per week

How to keep track of the myriad of live service events across mobile games

New Live Events Tracker

How to keep track of the myriad of live service events across mobile games

GameRefinery's new live events tracker offers game creators a new way to stay in control of multiple events in multiple titles - quickly, simply and cost effectively

Virtual influencer Babka and cyber-cat sidekick Nushi team up to celebrate game developers around the world at GDC

Living Legends At Gdc23

Virtual influencer Babka and cyber-cat sidekick Nushi team up to celebrate game developers around the world at GDC

Developers will be interviewed live on Twitch to discuss their latest games. Babka and Nushi are showcased at a prime location in GDC Moscone South Lobby

Seven more fireside chats with the mobile world's movers & shakers from PGC London 2023

Fireside Chats Part Two

Seven more fireside chats with the mobile world's movers & shakers from PGC London 2023

Another seven pioneers, founders, creators and leaders from the world of mobile games speak to the HyprMX team about the tools, tech and trends from Pocket Gamer Connects London 2023

Fragnova unveils Creation Operating System to revolutionise game creation

Creation Operating System

Fragnova unveils Creation Operating System to revolutionise game creation

Fragnova unveils its network and exclusive games creation system that will shape how future generations create User Generated Content

Please Welcome Gamelight

Spotlight becomes Gamelight

Game marketing platform Spotlight rebrands as Gamelight as growth continues

Eight fireside chat interviews with the industry’s best and brightest at PGC London 2023

Tech Trends Talks

Eight fireside chat interviews with the industry’s best and brightest at PGC London 2023

Hear from the creators, leaders, movers and shakers from across the mobile games world about the tools, trends and tech at Pocket Gamer Connects, with the team from HyprMX