Pay For It
AppLift India on making the most of your paid advertising
More bang for your buck
Staff
Ric Cowley
About Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.
Articles by Ric Cowley
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Page 51 of 51
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Socio-media
Very Big Indie Pitch runner-up Socioball's designer on lessons learned during development
How to get the ball rolling
Important Lessons
Leading Indian mobile game developers discuss how they found success
Education, education, education
Indie-pendence Day
What makes a game an "indie game"?
Got the feeling
Indie Introspection
What does indie mean in India any way?
What they think about how they think
Finer Details
Mech Mocha on why Indian indies have to get smart about the "other stuff" in F2P games
It's not just about the game
Call To Action
Can you use post-call ads to boost revenue and retention?
Power of voice
Keep In Touch
Make sure your player segmentation isn't too granular, says Fiksu
"They just need a little nudge."
Category Conscious
How to advertise to the Indian market
Locally grown knowledge
Moving Pictures
AdColony's Thorbjörn Warin on best practices for video ads
Short and to the point
Big Spenders
Amazon's Mike Hines on how the top 50 games are driven by superfans
Keep your fans close
Reward Drive
POKKT on how to make the most of reward-based advertising
How to win friends
Ad-vantage
How best to monetise freemium gamers, according to Google
IAPs are not the only way
App-y Days
Google, Amazon and Microsoft talk app store best practices
Get noticed and make money
Om Nom Knowledge
How Zeptolab distilled 150 ideas into 50 prototypes, 5 soft launches, and one King of Thieves
There's no pleasing some people
Bird Brand
Rovio's Mighty Eagle Peter Vesterbacka on why brands are best
As since proved by Angry Birds 2
Boost Your Game
Mobile, smartwatch, VR, or handheld game developers wanted for Big Indie Pitch at Gamescom 2015
One of the best things indies can do for their game
Eastern Network
Join our PG Mobile Mixer at ChinaJoy 2015
And stick around for the Superhero Party...
Cologne Come Along
Mobile gaming industry invited to our PG Mobile Mixer at Gamescom 2015
Not all at once, though - the venue isn't THAT big