Housewife Downloads
Video: Best practices for making and marketing casual games
Keeping it casual
Staff
Ric Cowley
About Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.
Articles by Ric Cowley
Publisher Problems
Video: Wooga, GREE, Spil, Roadhouse and Playphone discuss publishing power
"There's always a good time to go to a publisher."
Submit To Apple
Apple opens up submissions to its tvOS App Store for Apple TV
With a few guidelines on how to make it happen
Press Panel
Video: How to get coverage from the mobile games press
Putting yourself out there
Switched On
Apple TV will be launching next week
"The foundation of the future of TV"
Western Wisdom
Video: The best ways to get into the Western mobile market
Go to America, or just stay at home?
Global Gamers
Video: What different cultures want from their mobile games
The same, but different
Most Read
Uprising is down, Vivendi's making moves, and three things F2P devs need to do with deep data
Top five stories
Fast & Furious
Video: Priori Data gives App Store insights
Know the battlefield
Nx Going Mobile
Nintendo's NX will reportedly include "at least one mobile unit"
Dev kits being shipped now
Hive Mind
Bee7 expands its UA and monetisation platform to iOS
Also adds Cocos2d-x support
Fantastic Finland
Video: Finland's significance in the mobile development world
George Osborn talks government, education, and friendly developers
Go Niche
Video: How to make your branded IP stand out from the rest
If you can't beat them...
All Creatures Go
Nintendo continues mobile game assault, investing up to $30m into Pokemon Go dev Niantic Labs
$20 million cash upfront
Doodle Dynasty
Video: How partnerships helped Doodle Jump's success
Leaps and bounds
West Coast Attitude
Video: Why the West Coast is important for the mobile industry
Funding matter
Ubisoft Acquisition
Ubisoft expands its mobile presence with acquisition of Longtail Studios
Now simply Ubisoft Halifax
Global Brands
Video: How to grow a global brand, according to Seriously
Know your world, and talk to your users
Advancing Advertising
AppLift unveils AppLift Labs to innovate ad tech
Developing new methods of user acquisition and engagement
Tool Up
Video: Picking the right tools for game development
Right fit
360 Presence
Video: What Disney's global presence means for its mobile games
There's plenty of brands to play with
Data Parity
How Personagraph can make the most of your user data
It takes all kinds of people
Starting Small
TIGA welcomes new £4 million Video Game Prototype Fund for UK developers
Offering £25,000 grants to help develop prototypes
Most Read
Tilting Point's hiring, Kabam's using dynamic IAP pricing, and soft launches aren't just about Canada
Hot 5 stories
Thai Tips
Top tips on how to break into the Thai market
Another day, another potential market
Play Nice
Best practices for success on Google Play Store
How to make the most of 1 billion users
Flying High
How Threye went from startup to making the official game of the Indian Air Force
Aces!
New Platforms
GameSalad launches standalone HTML5 platform
CEO calls it "a no brainer."
Clone Your Own
Mike Bithell on the do's and don'ts of making indie games
Trends and clones
Into Indonesia
The best way to break into Southeast Asia
Getting in on the action
Sarcc-y
Developers discuss the problems and potential in the SARCC region
Gold rush or geopolitical nightmare?
Moves
Tools consolidation continues as Microsoft snaps up Havok
Intel tags out
Eastern Entry
How to succeed in Asia panel
Learning from the locals
British Bragging
What makes the UK great for games development
It's not the weather
Eastern Explosion
What makes India an explosive market?
It's not just cricket
Looking Good
How Autodesk can make your game development better and faster
The right tools for the job
Uber Ubi
Ubisoft's Jean-Philippe Pieuchot on the company's global mobile presence
Even the big boys have a hard time
Jet Set Chef
Shilpa Bhat on Star Chef's global success
Cookin' all over the world
Risky Business
Developers discuss the best business practices for indies
Make a good game, and market it well
Small Data
When it comes to analytics, indies should "screw the forest and look at the trees"
Joel Johnson on asking the right questions
Grow Your Own
How to save money by growing a userbase organically
Who needs to advertise?
Cloudy Day
IBM on the benefits of cloud infrastucture in games
Get your head in the clouds
High Speed
Akamai Technologies at PG Connects Bangalore
It's a series of tubes
Lucid Lessons
Lucid Labs on what it learned developing Roto
Important lessons for first-time devs
Pay Up
Not every game has to be free-to-play
People still like premium
Virality
Does your game encourage virality, asks Oscar Clark
If you build it, they will tweet
Be Free
Don't be a prisoner of indie games, says Christophe Comparin
I am not a number
Targetting
Is India's imagination worth capturing?
India's developers talk it over
Notice Me
Simple marketing tricks for indie devs
Getting noticed and getting downloaded
Name Game
Indian devs on the potential and risks of developing for branded IPs
What's in a name?