Hyper-casual Growth
On Off Games lands $1.5M investment from Mobavenue in Singapore
The newly secured investment will help the company grow, develop new hypercasual titles and reach new players
Staff
Isa Muhammad
Job Title
MENA Reporter
About Isa Muhammad is the Lead MENA Reporter at PocketGamer.biz, spearheading the team's Middle East & Africa games coverage. He's been in games media for over seven years and is steadily writing his way to the sharp end of journalism. If he's not reading, playing games or catching up on his favorite TV shows, he's probably writing about them.
Articles by Isa Muhammad
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A Strong Start
Pine Games secures $2.25M for mobile game development in Istanbul
The team currently has four staff and plans to grow that number to 15 for the creation of IP-based mobile games
Impressive Performance
Gamelight bags 12% of all match-3 game ad spend worldwide
Data from Singular shows that the platform's AI-powered algorithm is delivering the goods on match-3, despite their presence in only 11 countries
Industry Outlook
2023 saw revenue soar amidst declining downloads with big name games setting the pace
Report from data.ai shows Konami's eFootball 2024 and EA's EA Sports FC 24 dominating the sports genre while Monopoly GO! continues to impress.
Gaming Trends
Monopoly GO! and Roblox impress in the latest mobile games results and trends report
Sensor Tower data also shows that casino games have now emerged as frontrunners, experiencing a consistent YoY increase in in-app purchase bookings
Hypercasual Trends
Hypercasual is on the slide but new titles are poised to fight back
AppMagic's hypercasual charts for Q4 2023 shows that downloads are down - 3.2 billion in 2023 versus 3.4 billion in 2022
Enhanced Player Safety
NetEase Games introduces regulation appeasing ‘Minor Mode' across all products
The move could indicate that the company expects rapid and random Chinese legislation to continue
Strategic Comeback
Activision Blizzard kiss and make up with NetEase ahead of China return
The move will see the return of Blizzard titles such as World of Warcraft, Hearthstone, Warcraft III: Reforged and Overwatch to the Chinese market
One-stop-shop
Coda and Activision team up for new Call of Duty: Mobile web store
As a way of celebrating the launch, players can enjoy a 50% bonus on COD Points whilst enjoying other giveaways and promotions throughout this year
Strategic Downsizing
Twitch slashes 500 jobs - 35% of its staff - in latest cuts
Despite its widespread popularity, experiencing a surge in users through pandemic lockdowns, Twitch continues to grapple with financial challenges
Ai-powered Games
ArenaX Labs raises $6M for AI-driven game development
The company aims to use gaming as a way of educating players and gain a greater of understanding as to the workings of artificial intelligence
Projected Surge
East Asia gaming markets target $30.8 billion mark by 2027
The study from Niko Partners shows that Japan contributes over 60% of the total games revenue in the region and has the most gamers
Growth Potential
U.S. consumer tech market eyes 2.8% growth, crossing the $512 billion mark in 2024
This marks a $14 billion increase from 2023 and indicates a rise in consumer spending on tech products and services.
Call For Improvement
Most social media game ads fail to meet loot box labeling standards
The study shows that out of 188 ads for 63 games across Meta's platforms, only 7% make correct mention of loot boxes
Antitrust Heat
Antitrust regulator hits Nexon Korea with record fine for deceptive practices
Meanwhile the company hits back, challenging the regulator's decision, claiming that its explanation has not been fully acknowledged
Aiming High
Fahy Studios charts ambitious course to reshape Saudi Arabia's games scene
The company's founders discuss their Kwalee partnership, upcoming projects and their plans to leverage the KSA's gaming landscape
Positive Momentum
Trinity Gaming India, Lenovo, Intel, and YouTube join forces to bolster the Indian creator economy
Partnered creators will collaborate to produce content and participate as a team in BGMI, Valorant, and CSGO battles.
New Partnerships
Naraza Technologies snags deals with four developers as it ramps up new publishing arm
Nazara intends to release around 20 games across mobile, web3, VR, and PC platforms over the next 12 to 18 months
Resilient Growth
New Zealand games industry revenue surges past $270 million in 2023
The NZGDA report finds that PC is the dominant platform for developers followed by mobile, VR, and consoles
A Good Year
Australian game revenue soars to $345.5 million in 2023
The IGEA report showcases the country's positive growth and struggles within its local sectors.
Esports Glory
China's Wolves wins $1 million Call of Duty: Mobile World Championship
Runner-up GodLike becomes most successful Indian team in the competition after finishing second
Impressive Growth
China's gaming industry bounces back with over $42.6 billion in domestic revenue
The Red Dragon's video games market has successfully bounced back, overcoming challenges in foreign markets
New Partnerships
Kwalee's John Wright on the strategy and vision behind Fahy Studios partnership
The VP of mobile publishing discussed Fahy Studio's unique qualities that led to the partnership, potential expansion into MENA, and their ambitious plans ahead
Regional Realities
India leads the charge while pricing concerns hinder Asian uptake in new monetisation report
Niko Partners' report shows that in-game purchases accounted for 87.8% of player spending in Asia, the Middle East and North Africa.
New Partnerships
Kwalee and Fahy Studios partner to develop global hit games in the KSA
"We are on a journey to build Saudi's first global hit game."
Industry Pioneer
IGDC founder Rajesh Rao departs after 15 years and announces successor
“I will still be around, but it is time for the torch to be handed over."
Expanding Reach
Africa and India are in Microsoft's sights for ad-supported game streaming
The Xbox giant is planning on using ads to reach new players and expand its audience
A New Hub
Sandsoft launches Barcelona Hub for new mobile titles
The company expects the new studio to grow steadily and create 60 new roles over the next three years
Popularity Surge
Battlegrounds Mobile India is the fourth most searched game of 2023
After garnering an impressive $58.9 million, BGMI now sits above acclaimed titles such as Baldur's Gate 3 and Diablo IV in Google's annual 'most searched' rankings
App Monetisation
Out-of-app monetisation outside of Google Play and the Apple App Store is on the rise
Coda and Niko Partners' insight into mobile game monetisation provides alternative revenue strategies and key insights for publishers
Highest Earners
Chinese mobile publishers see an end of year revenue turnaround despite industry challenges
Tencent dominates, but other publishers are also finding success with Chinese companies holding 37 of the top 100 global revenue rankings for November
App Stores
Former DotEmu and Playdigious co-founder announces alternative app store finder StoreRider
Xavier Liard's latest aims to provide new ways for developers to distribute their apps outside traditional platforms
Jobs In Games
League Of Geeks halts Jumplight Odyssey, announces layoffs
“We are devastated to be in this position, and we have done everything in our power to avoid it,” said the co-founders
Gaming In Africa
The Africa Games Industry Report sheds light on the region's challenges and triumphs
Reflecting rich diversity and a youthful demographic, the Africa games market continues to witness steady rise in mobile game development as its primary platform
New Competition
Microsoft accelerates plans for Xbox mobile marketplace launch
“This move is part of a broader strategy to extend the joy and community of Xbox gaming beyond consoles, bringing it into the mobile world," claims Montgomery Singman
Christmas Shopping
AppsFlyer closes the year with second acquisition in less than a month
The company plans to harness the full capabilities of AI to optimise its growth and monetisation strategies
A Winning Team
Korea shoots and scores with huge surge in soccer-themed mobile game sales
Despite the FIFA rebranding, EA FC Mobile continues to dominate the soccer-themed mobile games market
Make A Difference
Games For Change announce new 'Diverse Voices, New Stories Challenge'
Mobile game creators across the globe can submit their work and help players discover games that feature diverse characters, voices, and stories
Real Results
Mobile AR users are projected to reach 1.7 billion by 2024
The cross-platform development platform is providing users with tools and support to build, collaborate and publish WebAR content
New Horizons
Babil Games co-founders AJ and MJ Fahmi depart for new ventures
After 11 years building the mobile company, the COO and CEO are now on a new path to find new opportunities and challenges
Q3 Results
Roblox stock soars as Q3 results surpass expectations
"We are executing against our key priorities to enable deeper forms of immersion," said CEO David Baszucki
Ai Ads
Creative.Ai Aims To Redefine Gaming Ad Production With Generative AI
Chief creative officer says, ‘It’s time for the industry to evolve, and leverage the advancements in Generative Al’
Dress Up
House Of Blueberry Raises $6M To Grow Fashion In The Metaverse
“Our ultimate vision is to become the largest digital fashion house in the world…”
Downturn
Google parent company announces 12,000 jobs to be cut
Alphabet CEO broke the news to staff via email on Friday