Child's play: Free-to-play is a no-no when it comes to apps for kids, says Toca Boca's Emil Ovemar
It's all about building trust
Staff
Simon Parkin
About Simon Parkin is an author and journalist on video games. A core contributor to Eurogamer and Edge, he is also a critic and columnist on games for The Guardian. He is probably better at Street Fighter than you, but almost certainly worse at FIFA.
Articles by Simon Parkin
Child's play: How Toca Boca is leading the kid app revolution
Building a brand people trust
Plague vs. Pandemic: Q&A with James Vaughan, founder of Ndemic Studios
How to infect the world in 6 days flat
Plague vs. Pandemic: How James Vaughan's iOS hit Plague Inc. took the market from its inspiration
A real viral smash
Free-to-play in 2013: Nicholas Lovell on winning hearts, minds, and wallets
How to keep up with of F2P's evolution
Life after Farmville: The secrets of free-to-play success in 2013
The changing face of a business model
Marketing on a shoestring: Q&A with James Marsden, founder of Futurlab
Give the press a story to tell
Marketing on a shoestring: How indies are punching above their weight in the promo wars
Taking on the big boys
Hip to be square: Q&A with Oli Christie, CEO of Neon Play
Be clear and free of clutter
Hip to be square: Is icon design crucial to a game's success?
The power of packaging