Housewarming
Why Glu Mobile is planning to double its UA spending in 2017
Design Home is ramping up
Staff
Jon Jordan
Job Title
Contributing Editor
Contact jon@pocketgamer.co.uk
About A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Articles by Jon Jordan
Amicable Parting
NaturalMotion co-founder and CEO Torsten Reil leaves after 15 years
Time for a break
Jackpot Aligns
Henric Suuronen on Huuuge Games’ $1 billion opportunity in social casino games
Early investor joins the board
Watch This Space
How Apple’s App Store Search Ads are enabling developers to expand their discovery profitably
Gaining rank at cost
Super Fire Emblem
Deconstructing Nintendo’s $300 million mobile game success
The start of something bigger?
Tactical Victory
Why DomiNations’ $100 million LTV is as good as it gets
Deconstructing the ceiling of success
Rebooting
Is Gameloft on the road to recovery?
Ranking the start of the Vivendi era
Acquisitive Inquisitions
10 mobile game M&A deals that probably won't happen but which maybe should
Joining the dollar dots
Behind The Total
Why it matters App Annie, Newzoo and Superdata can’t agree on the size of the mobile game market
And what they should do about it
Packing A Perfect Plan
Still a booming beach: Three years on, how Supercell nurtured its runt
Considering Boom Beach
Reading Between The Lines
Nintendo has a mobile strategy, just not a coherent one
Super Mario Run versus Fire Emblem Heroes
First Among Equals?
Did you know Zynga now generates more mobile game revenue than EA?
Zynga rise is going unnoticed
Homegrown Talent
Whatever happened to Fire Emblem Heroes?
How has Nintendo’s first F2P mobile game launched?
Form & Function
Trying to get a grip on Nintendo Switch
Hands on with the latest contender
Your Game
The cautionary tale of Marvel: Contest of Champions’ v12 update
Whose games is it anyway?
It's All Relative
What if Kabam’s breakup is actually a success story?
May we all experience such failure
The Long View
Five years on, have the first billionaire F2P mobile games survived or thrived?
Checking out Puzzle & Dragons, Clash of Clans and Candy Crush Saga
Financial Roundup
Snapshot of key mobile game company financials in 2017
Marking mobile gamings winners and losers
Forevergreens & Bold Beats
Why Zynga and Glu Mobile are focusing on the past for future success
Frank Gibeau and Nick Earl are singing from the same hymn sheet
Managed Decline
Glu Mobile's problems in one chart
The landscape for Nick Earl's new strategy
Playing On Bold Beats
CEO Frank Gibeau on how Zynga is regaining its mojo through live operations
It's time to create forever franchises
On The Up
The rise and rise of EA’s 'very profitable' $600 million mobile business
Breaking the $600 million barrier
More Of The Same In 2017
Making sense of seemingly bizarre Chinese game M&A activity
Logic behind the deals
Just Do It
Were the 21 months Dawn of Titans spent in soft launch a waste of time?
As the game cooked, the market moved on
Home Grown
Why Nintendo has taken a Japan-first approach with Fire Emblem Heroes
Aiming for success in the highest ARPU market in the world
Getting The Message?
Why the iOS push notifications battle is only half won
Context and timing is vital
Design Home Launches
Is Glu Mobile’s $45 million Crowdstar acquisition already paying off?
Design Home is following in the success of Covet Fashion
Failure To Engage
Forget revenue, it’s Super Mario Run’s retention that proves Free-to-Start is DOA
Nintendo's mobile debut demonstrates dated thinking
Fuzzy Logic
Apsalar leads the charge to workaround iOS 10's Limit Ad Tracking changes
Arise effective probabilistic methods
All About Games
10 things I've learned about becoming a better games journalist
Old fart breaks wind
Disruption Inbound
Will iOS 10's Limit Ad Tracking destroy the mobile game UA market?
Is Apple playing a long game?
Back To Grind
Plarium looks to fight another battle with the launch of mobile MMOG Throne: Kingdom at War
Medieval strategy hits app stores
Island Life
Sky-mobi delists from NASDAQ as $49 million Cayman Islands takeover completes
Trend continues
That Was The Week
Mixi retreats, Z2's future looks uncertain, Shilpa Shetty goes for games, and finding the fun in Candy Crush
Hot topics in the world of mobile games
Segmentation Rules
How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%
Analyse the flow
Closer To Home
Mixi suspends Monster Strike's US marketing; pivots to focus on China
Competitive beast
Rise And Fall
Z2's future looks uncertain as forthcoming midcore title Rise of Tyrants is canned
Writing's on the wall
Hard Steel
Exclusive Chinese World of Tanks licensor KongZhong doesn't get rights to World of Tanks: Blitz
Deal modified
Growing Plan
Shifting DAUs from low value China, how Seriously used influencers to raise US daily revenues 400%
Best Fiends love
Testing, Testing...
Ever softer: Trends in the soft launch strategy of F2P mobile games
More countries, longer periods
Power Of Brands
Why App Store Paid Search will reward developers with strong brand marketing
Priori Data and Pocket Whale crunch some numbers
No Local Hero
Analyzing Pokemon GO's relative failure in Japan
Lacks sustain
Rebuilding Job
Zynga kills soft launched CityVille game for failure to meet expectations
But still committed to brand
The Longest Night
Forget CSR Racing 2: Dawn of Titans remains the defining factor in whether Zynga's $527 million acquisition of NaturalMotion will be viewed a success
The wait continues
Natives Revolting
"Exorbitant" Game of War update triggers IAP boycott by some high level kingdoms
Trouble brewing
Long Players
Are Star Wars: Galaxy of Heroes players really averaging 2.5 hours of gameplay every day?
Strong engagement
Levelling Up
Stellar performance from Star War: Galaxy of Heroes boosts EA Mobile's sales to a record $165 million
Global top 20 grosser
Pawapuro Power
Konami's game sales rise 6% on the back of 25 million Power Pro downloads
Hitting a homerun
Ground Up
Glispa launches its performance-at-scale influencer network Voltu
34,000 loudspeakers
Rise Of Video
App Annie launches new service covering the $39 billion in-app advertising market
Who's advertising where?