StrikeAd raises $500,000 for US expansion

UK ad platform StrikeAd has raised $500,000 in new funding.

This comes on top of the $3.8 million it raised in its seed and Series A round.

The cash reinforces its expansion into the US market, which has seen CEO Alex Rahaman move to New York to be closer to those all-important US advertisers.

Integration

Founded in 2010, StrikeAd offered one of the first mobile demand-side platform that enables advertisers to manage multiple campaigns across different ad networks.

Companies involved in the funding round are SoftTech VC, Siemer Ventures, and Gil Elbaz (CEO of Factual). They join the likes of DFJ Esprit, which led the Series A round.

[source: TechCrunch]