Player Habits

Article Types

There’s no such thing as the average mobile gamer News Jun 22nd, 2022

There’s no such thing as the average mobile gamer

data.ai’s latest gaming spotlight highlights all the ways in which mobile games are conquering the world

Three core ways to validate your game ideas Comment & Opinion May 17th, 2022

Three core ways to validate your game ideas

Fundamentally Games' Oscar Clark provides his alternative to the 'pillars' of game design with his three-pronged approach that acutely combines data and insight with design and the player journey

How to prevent ‘purposefully neglectful’ UI/UX dark patterns in F2P mobile games Feature Apr 13th, 2022

How to prevent ‘purposefully neglectful’ UI/UX dark patterns in F2P mobile games

Game UI Database’s Edd Coates gives his tips to developers looking to gain player trust, avoid manipulative dark patterns, and distinguish their F2P mobile game

Toxicity in mobile gaming: quantifying the scale of the problem Comment & Opinion Jan 28th, 2022

Toxicity in mobile gaming: quantifying the scale of the problem

Utopia Analytics' Janne Huuskonen details the scale of player toxicity in gaming, and the need for effective, AI-based moderation techniques

90% of parents play mobile games in the US News Aug 12th, 2021

90% of parents play mobile games in the US

"Today’s parents are so much more aware of modern technology…"

75% of mobile games activity growth under the pandemic is expected to stay News Jun 9th, 2021

75% of mobile games activity growth under the pandemic is expected to stay

63% began playing more as a result

PGC Digital: People 45 years and older make up nearly a third of mobile gamers News Apr 19th, 2021

PGC Digital: People 45 years and older make up nearly a third of mobile gamers

43% of women play more than five times a week

PGC Digital: 28 million more people are playing mobile games in the US since the pandemic began News Feb 8th, 2021

PGC Digital: 28 million more people are playing mobile games in the US since the pandemic began

A 28 per cent increase year-over-year

Over 28 million Americans became mobile gamers last year News Jan 7th, 2021

Over 28 million Americans became mobile gamers last year

"Our latest Facebook Gaming Marketing Report showed that the unpredictable nature of 2020 led to a significant increase in gaming audience and player engagement"

Lessons from lockdown: Why gaming is the new frontier in advertising and how to leverage it Comment & Opinion Jul 13th, 2020

Lessons from lockdown: Why gaming is the new frontier in advertising and how to leverage it

Adverty CEO, Niklas Bakos, outlines how to lead in this space, and why in-game advertising ought to surge post-pandemic

Learn all about player motivations and archetypes with GameRefinery's Mobile GameDev Playbook podcast Comment & Opinion Jun 24th, 2020

Learn all about player motivations and archetypes with GameRefinery's Mobile GameDev Playbook podcast

Jon Jordan and Joel Julkunen chat with Oscar Clark and Kieran O'Leary about archetypes and motivations

Understanding gamer motivations Comment & Opinion Jun 19th, 2020

Understanding gamer motivations

AppLovin senior director of marketing operations Alice Guillaume

Five years on, Marvel Contest of Champions is still growing strongly News Dec 11th, 2019

Five years on, Marvel Contest of Champions is still growing strongly

Did $3 million on Black Friday

as Appier launches new marketing solution to re-engage mobile gamers News Jul 30th, 2019

Appier launches new marketing solution to re-engage mobile gamers

“Aictivate is powered by Appier’s tried and tested AI, helping gaming companies recoup lost revenue”

Fortnite lands on 78.3m player count for August News Sep 21st, 2018

Fortnite lands on 78.3m player count for August

Epic also admitted that this player figure revealed weaknesses in performance and spectating

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