Player Habits
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How to prevent ‘purposefully neglectful’ UI/UX dark patterns in F2P mobile games

90% of parents play mobile games in the US
"Today’s parents are so much more aware of modern technology…"

PGC Digital: 28 million more people are playing mobile games in the US since the pandemic began

Lessons from lockdown: Why gaming is the new frontier in advertising and how to leverage it

Learn all about player motivations and archetypes with GameRefinery's Mobile GameDev Playbook podcast

Understanding gamer motivations
AppLovin senior director of marketing operations Alice Guillaume