demographics

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35 to 46% of gamers will accept misleading advertising News Apr 4th, 2023

35 to 46% of gamers will accept misleading advertising

75% of gamers in the US and Europe agree misleading ads can be more interesting than the actual game

80% of YouTube Gaming’s esports content in 2022 was for mobile games News Feb 9th, 2023

80% of YouTube Gaming’s esports content in 2022 was for mobile games

Stream Hatchet has delved into streaming in 2022

MENA-3 games market to grow 56% by 2026 News Feb 3rd, 2023

MENA-3 games market to grow 56% by 2026

Niko Partners predicts that the combined revenue of Saudi Arabia, the UAE, and Egypt will reach $2.8 billion

Mobile is the dominant platform for accessing media and IP News Jan 31st, 2023

Mobile is the dominant platform for accessing media and IP

60 percent of engagement with media platforms happens on mobile devices

Swedish Games Companies contributed $5.8bn to the global economy, national report reveals Special Report Oct 27th, 2022

Swedish Games Companies contributed $5.8bn to the global economy, national report reveals

The majority of the country’s game makers are solo operations

Overview: The MENA games market is expected to be worth $5 billion by 2025 Feature Oct 23rd, 2022

Overview: The MENA games market is expected to be worth $5 billion by 2025

The Middle East has all the ingredients for the perfect gaming boom, with esports and web3 part of the region's growth

Dentsu examines how the gaming community engages with the industry News Oct 14th, 2022

Dentsu examines how the gaming community engages with the industry

A new study breaks down the rise of gaming culture

Newzoo goes to Brazil with new insights on gamers in the country News Sep 23rd, 2022

Newzoo goes to Brazil with new insights on gamers in the country

Their latest 2022 report on Brazilian gamers brings interesting insights into the popularity of viewing gaming content.

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