Global app install ad spend projected to hit $94.9 billion in 2025

Appsflyer Report

Global app install ad spend projected to hit $94.9 billion in 2025

The total represents a rise of 20% from the current figure

98% of app store spend on one-time purchases

98% of app store spend on one-time purchases

According to new report by data.ai on app revenue

UK attracts $545m in ad spend in 2022 and role-playing games top for growth

UK attracts $545m in ad spend in 2022 and role-playing games top for growth

A new report suggests that 2023 will see increased scrutiny of marketing strategies