Alexandra Pulinets provides an in-depth analysis of why disturbing ads are effective, their potential harm, and a better alternative

Unity’s market cap currently sits at $11.68bn, compared to rival AppLovin's $146.42bn

GameBiz Consulting’s Božo Janković shares a deep analysis on ad implementation practices

In this regular column UA and marketing expert Matej Lančarič shares his thoughts on some of the biggest topics in games

Tech giant labels DOJ proposals as "radical" and "government overreach"

Our industry experts discuss why sexist ads are being created and what we can collectively do to combat them

UA and marketing expert Matej Lančarič calls out the issue of sexist ads in the mobile games market and how this has got to stop

CEO Kristan Rivers shares all on the company's latest SDK

Ads will only be served to players aged 13 and up

AppLovin’s Daniel Tchernahovsky on finding the perfect balance for mobile app monetisation

Unity’s Anna Popereko shares five tips on how to best implement rewarded videos in a puzzle game

Bidstack’s Chris Vincelli & Antoine Jullemier analyse what deters brands from entering the $118 billion mobile games ads market and what developers can do to entice them

Ad Monetisation Manager Felix Braberg explains GAM networks and what publishers should do as the end is in sight for GAM resellers

Generative AI has caused quite the buzz in 2023 but what does it mean and how can it be used

SKAdNetwork is what advertisers on the iOS platform rely to study analytics, and the 4.0 version contains some key differences to understand