How France’s antitrust ruling could give a boost to app retargeting

Industry Insights

How France’s antitrust ruling could give a boost to app retargeting

Jenny Lin looks at the implications for app marketers of the French Regulator’s decision to fine Apple over its use of the App Tracking Transparency feature

Apple hit with $162m fine over ATT in France

Apple hit with $162m fine over ATT in France

The Autorité de la concurrence has taken issue with Apple’s disproportionate implementation rather than its objective "at its core"

GameRefinery says the best time to push ATT notifications is the first 6-30 seconds

GameRefinery says the best time to push ATT notifications is the first 6-30 seconds

Latest research shows this is the most popular, and most effective