New Company
Ex-Netflix VP Mike Verdu and Zynga founder Mark Pincus form AI games startup Playful.AI
Company aims to “reinvent game development and game experiences with AI”
Conference Roundup
6 takeaways from PGC Barcelona: A bustling industry hub, DTC hits overdrive, and AI hype continues
A look at some of the trends and key talks from our debut conference in the Catalonia capital
New Ai Studio
Homa co-founder opens new AI-first studio Everyday
Olivier Le Bas wants to "rethink" how mobile games are built
Web3 Way
Quranium secures Animoca Brands investment with focus on web3, AI, metaverse and games
Mobile games will be a key focus, as will security against present and future threats
Industry Insights
How UA expert Claire Rozain scales creative production with AI
Rozain will be attending Pocket Gamer Connects Barcelona which takes place on June 3rd and 4th
Revolutionising Ua
GeeMee's AI-driven ad solutions in mobile advertising
Find out more about how GeeMee leverages advanced AI-driven ad solutions to redefine user engagement and revenue generation patterns
Podcast | Episode 54
Fortnite’s Epic return and the challenges of launching a game in 2025 | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 54...
Week In Views
Supercell's AI ambitions, Clash of Clans gets a Netflix series, and Pokémon TCG Pocket hits $1bn | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Expansions
Supercell expands AI Innovation Lab to San Francisco
The Brawl Stars developer is hiring a leader to run the new Bay Area hub
New Offerings
Adjust launches beta for AI-powered Growth Copilot for marketers
The AppLovin subsidiary claims its platform represents a new class of AI for growth teams
New Offerings
Why investor Jetapult is building AI platform GamePac
“Our philosophy is that tools should adapt to the studio, not the other way around," said Jetapult CEO Sharan Tulsiani
Revenue Rise
Tencent game sales up 24% Y/Y to $25bn in Q1 with Honor of Kings, Delta Force and Brawl Stars pulling their weight
Games accounted for nearly $6bn in Q1 revenue, or 24% of total earnings
Seed Round Secured
Layer AI closes $6.5m seed round with generative AI tools geared to mobile devs
The funding will be used to further develop features and scale up team size
New Offerings
Aarki launches privacy-first mobile growth platform Encore
Service provides support for UA and retargeting
Vector Vision
Unity Vector AI platform launches with 15-20% lift in iOS app installs and IAP value
iOS and Android traffic has been fully migrated to the new AI platform ahead of schedule
Ai Insights
AI creative production performance: What can we learn from it
Claire Rozain shares her insights on launching AI ads and how to build a system that learns
Ai Safety
Epic Games clarifies position on AI thumbnails as detection becomes more difficult
The Fortnite maker acknowledged that human artists still deliver the best results
Sponsored
How GeeMee reshapes mobile app Monetisation with AI technology
The evolution of app revenue generation
Cloud Gaming In Mena
The Game Company launches AI-Powered cloud gaming platform
Launch comes after it raised $10m in funding earlier this year
Web3 & Ai
Saga’s Rebecca Liao on how AI agents can power mobile game retention
Saga’s CEO on bringing a Hero Hunters game character to life
Funding News
Boby.ai lands $1.25m to build AI-powered mobile apps
Company co-founded and led by former Playable Factory CEO Gökçe Nur Oğuz
Living Characters
Flipping the script: How Operative Games is reinventing interactive storytelling with AI
Industry veterans Jon Snoddy and Jon Kraft discuss their new startup bringing persistent AI game characters into your everyday life
Practical Ai
Do AI tools for game development live up to the hype? Not even remotely
But the tech did enable an experienced engineer to re-create the original X-COM in three months
Supercell Speaks
Supercell CEO Ilkka Paananen talks AI, Brawl Stars, middle management fears and why startups should "go crazy" with fresh ideas
Paananen speaks with a16z speedrun to give advice and talk Supercell history
Speedrun Soon
a16z speedrun opens applications for fifth event with up to $1m on offer
SR005 kicks off in July 2025
Gdc Interview
How Status created a million-user AI social simulation in a month
Feed of dreams: WishRoll’s CEO on hitting 500,000 daily active users by letting teenagers role-play as influencers in their own fantasy worlds
Strike Exceptions
SAG-AFTRA waiver agreements let striking performers work with students and game jams
More than 180 games have been signed to interim and tiered-budget agreements to date
Ai Platform
AI-powered ad creative platform INCYMO.AI launches
"AI won’t replace those who embrace it — it will replace those who fear it"
Podcast | Episode 47
GDC 2025 final thoughts | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 47...
Investment News
Türkiye's Feraset secures $4.5m to expand AI-powered consumer apps
The funds will go towards scaling its marketing efforts and working towards increasing its global subscriber count
Investment News
Uthana raises $4.3m with open beta for AI-powered animation platform
The brand said its Motion Library offers over 10,000 animations searchable by natural language
Gdc Takeaways
Five takeaways from GDC 2025: A quieter year, AI was the big trend, and the engine wars go silent on the show floor
The impact of a challenging few years and an industry in transition was reflected in the show's attendance and on the show floor
Unity Update
Unity 6.1 will add large foldable Android screen support and other new platform options
Meta Quest and Android XR build profiles are also being added to the list of over 20 supported platforms
Storytelling Seed
PhilosopherKing raises $3m in seed funding to bolster AI-driven storytelling
The funding round was led by 468 Capital and 212
Ai Storytelling
Former Disney and Pandora execs launch Operative Games to create immersive experiences with AI
The company said its Story Engine gives game characters their own stories while letting players stay in control
Platform Power
90% of devs’ most recent games launched on mobile
Unity’s Gaming Report 2025 revealed a 34% year-over-year increase in developers targeting three or more platforms
Out Of The Zone
Zenless Zone Zero voice actors replaced following SAG-AFTRA strike decisions
Emeri Chase and Nicholas Thurkettle, who voiced Soldier 11 and Lycaon respectively, claim to have discovered they were replaced via patch notes
Speaker Spotlight
Filuta AI CEO: "The biggest opportunities lie in AI-assisted game development, procedural content generation and intelligent automation"
Filuta AI CEO and founder Filip Dvorak is set to discuss game testing with planning agents at PGC San Francisco 2025
Ai Automation
Nunu.ai secures $6m to scale AI Agents for game QA
This brings the platform's total funding to $8m after a $2m pre-seed round in 2024
Ar And Ai
Niantic Spatial spin-off nets $250m funding after Scopely acquisition
Monopoly Go developer is investing $50m into the tech firm
Funding News
Liminal raises $5.8 million to empower player creativity using AI
“A positive vision of the future should recognise the power of AI to ignite the imaginations of players of all ages,” said Liminal founder and CEO Brendan Mulligan
Ai Legal Guide
Smart AI use: A guide for game studios
Futura Digital's Alexandra Kurdyumova and Valeria Gziryan delve into the legal and development issues surrounding generative AI in games
Ai-powered Games
Activision promoting Guitar Hero, Call of Duty and Crash Bandicoot mobile games that don't exist
The publisher’s survey stated the titles are not real “but could be some day!’’
Ai-powered
New AI creative tool Flora launches to “transform" creative workflows
“Current AI creative tools are built by non-creatives for other non-creatives to feel creative," says Flora founder Weber Wong.
Better Outcomes Automatically
Smarter Ad Monetisation: How GeeMee Uses AI to Maximise Your Revenue
GeeMee explores the use of Machine Learning (ML) and Artificial Intelligence (AI) to unlock new possibilities in revenue optimisation
Ai In Games
Ludo AI launches 3D generator for developers to create game-ready models
Ludo AI said that models can be exported “in industry recognised formats”
Ai In Games
KGeN and Mira Network partner to build AI agents in games
KGeN will also use Mira's APIs, like Generate, Verify, and Verified Generate to create gaming AI tools
Hot Five
Hot Five: AI content regulations, Love and Deepspace’s first anniversary, and Monster Hunter series hits 100m unit sales
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Ai Safety
U.S. Copyright Office rules AI-generated content without human input won’t be protected
An “extremely low” level of creativity is still needed
Storytelling Reinvented
Reimagining Storytelling: How AI Makes Narratives More Personal and Interactive
Storytelling has always been about connection - through books, films, or games - Talefy explains how AI can help make those connections deeper, stronger and more personal