Crystal Beaumont will have a presence in-game and across social media platforms like Instagram

AI plans are said to include enhancement of NPCs in upcoming Petit Planet

The tool aims to unify fragmented community and marketing data

The project links gaming, AI and smart city infrastructure under Saudi Vision 2030

Additional agentic workflows and API coverage planned through 2026

Our quick-fix roundup of the hottest stories on PocketGamer.biz

Discover how the world's biggest games market is running ahead at Pocket Gamer Connects Summit Shanghai this July

Deal will help expand InMobi's advertising services

The company's suite of AI tools have been trained on $6bn of historical UA spend

The company claims its platform now generates hundreds of millions of plays monthly

Fenris has partnered with DeepMind to train AI and explore new gameplay experiences

The new system is built directly into the Unity Editor

AI, Roblox and beyond: 6 things we learned at Cartoon Next 2026 about the future of cross-platform storytelling

Hiring freezes will leave thousands of roles unfilled

The fund’s strategy is built on replicating Türkiye’s capital-efficient gaming success across Europe and Asia

Jonathan Bjerk of Curve Clash on how AI helped a non-coder publish a multiplayer game in under seven months

The company said 44% of top creators already rely on AI tools across Roblox’s ecosystem

New report from Skillsearch shows budget cuts are among the top three reasons for industry redundancies

ThinkingData has rebranded as ThinkingAI and partnered with MiniMax to launch Agentic Engine - an autonomous enterprise agentic platform designed to disrupt traditional data analysis

The programme is particularly designed for startups looking to grow in Saudi Arabia

We unpack Skillz's acquisition of Beamable, what the future looks like for the two companies, and more

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 88...

We talk with GameAnalytics head of BD and customer success Falko Boecker to discuss data, AI and finding the right insights

The company plans to expand beyond gaming into fintech, apps and e-commerce by the end of 2026

Layoffs impact recruiting, social media, sales and the company’s Reality Labs division

The company aims to compress full game development into a single natural language prompt

The company is redirecting resources toward robotics and autonomous AI systems with real-world applications

The company will back a $1bn fund targeting AI, robotics and defence startups

The potential cuts would be the company’s largest since its 2022–2023 “year of efficiency” restructuring

Iaroslav Kobozev discusses how AI is reshaping the skills and workflows for marketing analysts

Open-world MMO Roco Kingdom: World was used as a demonstration of new capabilities

The company’s “Future of Play” showcase introduced tools designed to accelerate game development pipelines

HyprMX spoke to many of the pioneers and business leaders at PGC London 2026. Here are seven more of the very best conversations from the event

The company said the games industry is entering its biggest shift since the move from 2D to 3D graphics

How Playable Factory is using over 50 billion playable sessions to move beyond the ‘guess and check’ era

Insights from speakers at Blizzard, Habby, Mavis Games, Reality Games and ThinkingData

Arm’s neural technology adds AI accelerators to GPUs to push mobile visuals closer to PC quality

Zaiceva discusses how AI is reshaping mobile game development and how the industry can continue improving gender diversity in senior roles

Game development was democratised. Publishing wasn’t. Helika is going to fix that

Zia gives insights into the current mobile marketing landscape ahead of his PGC San Francisco Summit talk on March 9th, 2026.

HyprMX have managed to capture some of the excitement and energy from the pioneers and business leaders at PGC London 2026. Here are seven of the very best

Helika and Avalanche will showcase the standout teams from their joint accelerator on March 9th during GDC week and preview the AI-powered publishing infrastructure to help studios publish, grow and monetise at scale

Console remains central to Xbox’s identity despite multi-platform publishing shifts

Ludo.ai CTO Jorge Gomes gives his view on the role of AI in game production and where it could make a difference

The startup aims to turn children's screen time into interactive, creative play

He will oversee company-wide AI R&D and foundational tech roadmap

Xbox president and COO Sarah Bond also exits the firm as Matt Booty is promoted to EVP and chief content officer

Tom Storr from The Experimentation Group explores how AI is speeding up game prototypes and why experience is still key

The federation called on policymakers to recognise games as a strategic cultural and technological asset

Industry insiders give their opinions on the tech and its potential practical applications