Ugc Interview
"Mobile’s dirty secret is that the install is one of the biggest drop-off points"
Atomontage co-founders Daniel Tabar and Branislav Siles discuss the AI-powered rebuild of their Virtual Matter UGC platform
Market Report
Report: 50% of game developers cite job insecurity as AI productivity grows
Perforce's survey found 37% of game developers say AI has not sped up their workflows at all
Pgc Nordics
How Nordic studios are using AI, from legal risk to AI-native production
In part one of a multi-part series, five industry voices from the Nordics explain how AI is changing studio culture, data analysis, creative roles, studio structure and legal risk across the region
Pgc Barcelona
How to keep a creative team inspired under pressure with Zynga's Javi Digiorgio
At PGC Barcelona, Zynga's Javi Digiorgio shared how he keeps a creative team motivated in one of the toughest corners of games marketing
Gamescom Survey
Gamescom dev survey puts AI and smaller teams at centre of industry change
New survey shows 54% identify economic uncertainty as the industry's biggest current challenge
New Offerings
ByteBrew launches Shift to bring real-time app intelligence into AI workflows
The tools cover integration, insight, optimisation and scaling
Pgc Nordics
Game Makers of Finland's Wilma Ramona Ikäheimonen joins PGC Nordics speaker lineup
The Game Makers of Finland chairperson will cut through the noise on AI in games, differentiating the hype from the reality of what's actually changing in development
Key Takeaways
Five takeaways from ChinaJoy 2026: China goes global, AI the talk of the town, and ads and payments firms take over
We delve into China's bustling industry after a week at ChinaJoy, PGC Summit Shanghai, CIGDC, CGDC and more
Roblox Recruits
Jars AI co-founders join Roblox’s Foundation AI team
Steffen Holm and Chris Kruger have already helped ship Roblox’s Build in New Zealand
Closure Announcement
Reforged Labs shuts down as CEO says AI is closing its market opportunity
Co-founder Robert Huynh said the market for its product was too small
Pgc Summit Shanghai
Why China is embracing AI and "very few" studios refuse to adopt it
AWS's Huang Zhuobin and Transcend Fund's Lirui Ding discuss
All-in On Ai
How China's game industry is using AI, from art to ad-buying
Seven industry leaders explain how artificial intelligence is changing asset creation, esports strategy, live operations, advertising and staffing - and where the technology still falls short
Ai Gamechangers Summit
AI Gamechangers Summit: Predictions, pushback and the new investment landscape
The studios shipping AI and the investors backing it are both at PGC Shanghai's AI Gamechangers Summit - here's what they're bringing to the table
Regulations
EU orders Google to open Android and Search to rivals
The rulings require operational changes rather than financial penalties
New Offerings
Roblox unveils mobile-first AI game creation with new Build tool
Users can generate games from simple text prompts
Ai Insights
Lessons from building an AI-assisted Unreal Engine tool
Olga Taranova shares what building an AI-assisted Unreal Engine plugin taught her about where AI actually saves time in game development
Podcast
My.Games' $50m a year benchmark for new forever franchises
We speak to My.Games CEO Elena Grigorian about live ops, new game R&D, D2C and why AI is a game changer
Ai Safety
Xbox executive Asha Sharma joins US Federal Reserve task force on jobs and productivity
Sharma will help assess how artificial intelligence and other emerging technologies affect the economy and monetary policy
Funding News
Tripo AI raises $150m in Series A3 funding round
Tripo AI plans to invest further in 3D foundation models and world model technologies
New Policies
Godot to ban AI-generated code contributions and tighten contributor policies
New contributors will need approval before submitting major features or refactoring
New Partnerships
Savvy Games Group partners with Genvid and Massive Studios to expand AI access for Saudi developers
The agreement includes training, mentorship and educational programmes to develop local talent
Applovin Advertising
AppLovin opens self-serve advertising platform to all advertisers
The company has renamed platform Axon to AppLovin Ads
Price Increase
Apple raises MacBook and iPad prices as AI-driven memory costs climb
iPhone prices remain unchanged for now
Lagos Games Week
“The studios that thrive will not be those that resist AI. They will be those that learn how to use it effectively"
Maliyo Games CEO Hugo Obi told Lagos Games Week the studios that thrive will use AI rather than resist it
New Offerings
Glitch launches AI marketing agent for solo developers and indie game teams
The tool helps teams plan and execute marketing activities across social, creator, advertising and analytics channels
Policy Change
ESA warns No Fakes Act could create legal uncertainty for the video game industry
The trade body argues that the legislation does not distinguish between harmful deepfakes and legitimate video game characters
Pgc Summit Shanghai
China gaming 2026: Key trends and market catalysts
The key trends we'll cover in next month’s PGC Summit Shanghai including AI, mini games, super apps and a thriving PC market
Apple Ai
Apple unveils AI frameworks and agentic coding tools in Xcode 27
Developers can now access Apple Foundation Models alongside third-party models including Claude and Gemini
Ai Acquisition
Roblox strengthens AI ambitions with Morpheus AI acquisition and founder hires
The company plans to integrate Morpheus AI technology into its Roblox Video Model
Wwdc2026
6 key takeaways from WWDC26: AI and child safety - but where are the games?
Apple leaned into agentic Siri and child safety in a keynote thin on gaming announcements
Ai Strategy
Saga launches AI Labs following blockchain network transition
Saga is prioritising AI products and digital characters following the transfer of its blockchain network operations to Alapin Holdings
Topics And Trends
D2C, co-development and "volume over viability": GDC 2026 trends revealed
The GDC Festival of Gaming 2026 Trends Report has revealed five key topics from the event
Ai Agents
Saga introduces AI influencer agent to mobile game Diamond Jewels
Crystal Beaumont will have a presence in-game and across social media platforms like Instagram
Ai Ahoy
HoYoverse reportedly investing up to $14.7bn in AI over next three years
AI plans are said to include enhancement of NPCs in upcoming Petit Planet
New Offerings
FirstLook launches AI agent to unify player data and game marketing workflows
The tool aims to unify fragmented community and marketing data
Partnership Extension
Qiddiya expands Google Cloud partnership to build AI-powered gaming and entertainment city
The project links gaming, AI and smart city infrastructure under Saudi Vision 2030
New Offerings
Appcharge launches MCP server to power AI-driven mobile game DTC onboarding
Additional agentic workflows and API coverage planned through 2026
Hot Five
Hot Five: Supercell to acquire Metacore, Kohort raises $7m in Series A, and CCP rebrands to Fenris Creations
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Pgc Summit Shanghai
How Chinese game makers leverage AI
Discover how the world's biggest games market is running ahead at Pocket Gamer Connects Summit Shanghai this July
M&a
InMobi acquires mobile growth platform MobileAction
Deal will help expand InMobi's advertising services
Ai For Ua
Exclusive: Kohort raises $7m to build UA AI agents for mobile
The company's suite of AI tools have been trained on $6bn of historical UA spend
Funding Influx
Astrocade raises $56m to expand AI-powered games creation platform
The company claims its platform now generates hundreds of millions of plays monthly
Shake-up
Eve Online studio CCP rebrands to Fenris Creations as Google takes minority stake
Fenris has partnered with DeepMind to train AI and explore new gameplay experiences
New Offerings
Unity launches open beta for Unity AI game development tools
The new system is built directly into the Unity Editor
Ip Insight
Transmedia is back: Why the next hit game IP might start as an animated microdrama
AI, Roblox and beyond: 6 things we learned at Cartoon Next 2026 about the future of cross-platform storytelling
Layoff News
Meta to reportedly cut 8,000 jobs as AI spending surges to $135bn
Hiring freezes will leave thousands of roles unfilled
Investment Shift
Firstpoint VC launches $58m fund to back AI-driven gaming startups in emerging markets
The fund’s strategy is built on replicating Türkiye’s capital-efficient gaming success across Europe and Asia
Ai Gamechangers
"AI writes the code, but a human has to care"
Jonathan Bjerk of Curve Clash on how AI helped a non-coder publish a multiplayer game in under seven months
New Offerings
Roblox launches agentic AI tools to speed up game development workflows
The company said 44% of top creators already rely on AI tools across Roblox’s ecosystem
Industry Outlook
Layoffs leave over half of redundant games workers still jobless
New report from Skillsearch shows budget cuts are among the top three reasons for industry redundancies