Company Restructure
Krafton is offering voluntary resignations to employees amid AI-first shift
The company says it aims to help employees shape new career paths during its AI transition
New Offerings
Lore Machine launches Adventure_Mode for creating and remixing AI-powered visual stories
The feature shifts users from consuming content to actively shaping narratives in real time
New Games
New release roundup: Sonic Rumble, Boat Game, Sword of Justice, MapleStory: Idle RPG, and more
We highlight the latest new games that have broken cover over the past week
New Partnerships
Savvy Games Group signs MoU with Humain to advance AI adoption across its operations
The partnership focuses on developing tailored AI tools for key business functions, including game development
Ai Safety
Japan's CODA urges OpenAI to stop using member content to train models like Sora 2
The group accuses OpenAI of potential copyright infringement linked to Sora 2 outputs
Podcast | Episode 70
Squad Busters shuts down and Google Play's transformative changes | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 70...
Ai-first
Is Krafton's $69 million AI-first shift a sign of things to come?
The PUBG maker is saying publicly what some other publishers are doing privately
New Partnerships
Stability AI and EA partner to co-develop generative AI tools for game creation
The collaboration aims to improve creative workflows, enabling faster prototyping and visual storytelling
Investment News
General Intuition raises $134m to train AI agents using gameplay videos
Khosla Ventures and General Catalyst led the seed round with participation from Raine
Funding News
Character platform ego AI raises $6.7m to make in-game characters more human-like
Funds will go towards expanding research and training its proprietary foundation model
Pgc Barcelona
AI as a "brainstorming partner" or a junior member of the team
Panellists discussed applications of AI and tips to get the most out of this tech at PGC Barcelona 2025
Premium Puzzles
Airoclip raises $2.75m in seed round to make AI-powered puzzle games
The round was led by T-Accelerate Capital and co-led by Centre Court Capital and Bitkraft Ventures
Shockwave Comeback
2000s portal Shockwave gets mobile-first reimagining with daily games and AI at its core
"Daily games are something gamers and non-gamers alike can enjoy," says co-founder and CEO Bill Kara
Speaker Spotlight
Ilya Kuznetsov discusses “AI becoming a competitive necessity” ahead of Pocket Gamer Connects Helsinki 2025
"To succeed, studios need to dig deeper: focus on innovation, unique player value, and the hidden ingredients, not just the surface-level imitation"
Ai News
Report: More than half of Japanese firms are using AI in game dev
32% of respondents are using the tech for their game engines
Hot Five
Hot Five: Delta Force hits $300m, Nintendo shadow drops Fire Emblem Shadows, and EA in talks to go private
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Ai Innovation
Unity launches AI Council to accelerate innovation across game development platform
The game engine aims to be the leading platform for the next era of interactive content creation
New Offerings
Google Play launches raft of new games features
Rolls out includes other features like the You tab and Play Games Leagues
Ai Ebook
Free AI Gamechangers ebook: Key insights into how developers are harnessing AI
Download our 37-page collection of interviews with CEOs and experts sharing real-world insights on making AI work for your business
Funding News
LocusX raises $2.1m for AI-powered bug-fixing tools
“We built LocusX to solve debugging, one of the most frustrating and expensive parts of the process,” said LocusX CEO Francois Pelland
New Offerings
Code Maestro Launches in public beta as AI copilot for Unity developers
“Developers often spend more time fixing issues than making games,” said Code Maestro CEO Alexander Goldybin
Pgc Barcelona
AI vs art and the evolution of creative campaigns
PGC Barcelona panellists discuss user acquisition and the battle against "average" results
Ai Insights
How a solo creator scaled a daily game to 1,000 users without writing a single line of code
Columbia business school grad Brandon Newquist explains how he leveraged AI tools to build and scale The Sphinx Riddle
New Offerings
Tencent unveils AI game creation suite Visvise at Gamescom 2025
The suite covers animation, modelling, NPC creation, and digital asset management
Platform Partnership
Atlas partners with Google Cloud as its AI platform enters closed beta
"If you haven't started putting AI in your development pipeline, you should probably do that," says Google Cloud global director for games Jack Buser
Protective Partnership
Roblox asks "vigilante groups" to leave child protection to experts, AI and law enforcement
The platform is partnered with law enforcement and has AI-based Sentinel to detect signs of exploitation
Online Safety
Roblox open-sources Sentinel AI to detect harmful chat messages
Now open-source so other platforms can integrate the technology
Funding News
Liberty Pixel raises $1.1m for casual and hybridcasual games
Latest round brings the studio’s total funding to $2.3m
Ai Ambitions
Unity game engine "competitive advantage" for AI ads platform Vector
CEO Matt Bromberg discusses substantially ramping up the tech firm's AI investments
A New Vector?
Unity pins hopes on Vector AI ads platform to spark revenue growth
CEO Matt Bromberg claims inflection point despite revenue decline
Industry Insights
Can AI replace ad monetisation managers?
GameBiz Consulting’s Damjan Kačar tests if AI can keep up with ad monetisation experts
Lean Ai Driven Ua Strategies
UA is broken - Here’s how developers can fix it without hiring a bigger team
MStars.AI marketing director Efrain Aldaz explains the shift toward lean, AI-driven strategies
Speaker Survey
Devcom survey: A third of devs prefer minimal AI involvement in game production
Devcom 2025 speakers say early access is still strong as platform exclusivity fades
New Offerings
Coplay takes over Unity MCP as it reaches key milestones with public beta launch
Coplay now powers over 3,000 Unity development features weekly for studios using AI workflows
Ai In Games
Level up your game with the AI Gamechangers Summit
Gain key insight on the many ways AI impacts game making, and changes the course of the industry
Data Driven Growth
“Our portfolio includes several dozen studios earning over €1m in monthly revenue”: Magify’s Evgeniy Kurenkov on scaling smarter live ops
Evgeniy Kurenkov discusses how Magify is helping studios turn data into revenue and plans for the future of the platform
Ai Ahoy
Playful.AI kicks off first Game Jam with a $7,000 prize pool, where AI features are must-have
The winner will receive $4,000 and a launch partnership opportunity
Machine Learning
The revolutionary impact of machine learning on mobile advertising
"The adoption of machine learning in mobile advertising has accelerated dramatically following breakthrough AI technologies"
Financial Outlook
MTG revenue doubles to $304m in Q2 2025 following Plarium deal
Swedish group eyes further M&A and AI investments
Ambitions And Aspirations
"We had no idea what we were doing": Herman Narula on Improbable's early years and its future
The Improbable co-founder and CEO discusses the UK company's journey, industry trends, and advice for founders
Networking
Reasons AI won’t beat you at networking
Trust, discernment, innovation - why AI can’t replace the power of the human mind in B2B networking
New Offerings
Saga and Chrono Labs launch KEX to power next-gen AI agents in web3
New tech built on Saga's blockchain
New Partnerships
Genies partners with Unity to bring AI avatar tools and IP assets to developers
Genies will debut a custom landing page in the Unity Asset Store later in 2025, with full integration into the Unity Editor set for 2026
Strike Over
Video games strike ends after 11 months as SAG-AFTRA ratifies new contract
The new agreement includes an immediate pay increase of over 15% for performers, with raises scheduled for November 2025, 2026 and 2027
Studio Closure
Hypercasual game studio Yayy closes
Following Yayy's closure, CEO Ziad Talge co-founded MyLuigi with AI and cloud expert Sukhdeep Johar, securing $125,000 in funding
Industry Outlook
Supercell CEO Ilkka Paananen on AI labs, rising costs, and why mobile games need reinvention
"Mobile games are no longer cheap" - but innovation is still the priority
Gen Ai
How the generative AI revolution is changing games
Reality and opportunity converge to spark industry disruption
Ai Enhanced Ads
Enhancing ad performance with GeeMee's AI-powered advertising solution
Find out how GeeMee is enhancing ad impact through technological innovation, giving developers a competitive edge
Hot Five
Hot Five: New Apple Games app, SAG-AFTRA strikes ending, and Zynga founder forms Playful.AI
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
Games veterans launch Playful.AI, Apple's Games app and the Nintendo Switch 2 breaks records | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories