May 27, 2025

Podcast | Episode 54

Fortnite’s Epic return and the challenges of launching a game in 2025 | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 54...

May 23, 2025

Week In Views

Supercell's AI ambitions, Clash of Clans gets a Netflix series, and Pokémon TCG Pocket hits $1bn | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

May 22, 2025

Expansions

Supercell expands AI Innovation Lab to San Francisco

The Brawl Stars developer is hiring a leader to run the new Bay Area hub

May 21, 2025

New Offerings

Adjust launches beta for AI-powered Growth Copilot for marketers

The AppLovin subsidiary claims its platform represents a new class of AI for growth teams 

May 20, 2025

New Offerings

Why investor Jetapult is building AI platform GamePac

“Our philosophy is that tools should adapt to the studio, not the other way around," said Jetapult CEO Sharan Tulsiani

May 15, 2025

Revenue Rise

Tencent game sales up 24% Y/Y to $25bn in Q1 with Honor of Kings, Delta Force and Brawl Stars pulling their weight

Games accounted for nearly $6bn in Q1 revenue, or 24% of total earnings

May 15, 2025

Seed Round Secured

Layer AI closes $6.5m seed round with generative AI tools geared to mobile devs

The funding will be used to further develop features and scale up team size

May 13, 2025

New Offerings

Aarki launches privacy-first mobile growth platform Encore

Service provides support for UA and retargeting

May 8, 2025

Vector Vision

Unity Vector AI platform launches with 15-20% lift in iOS app installs and IAP value

iOS and Android traffic has been fully migrated to the new AI platform ahead of schedule

May 7, 2025

Ai Insights

AI creative production performance: What can we learn from it

Claire Rozain shares her insights on launching AI ads and how to build a system that learns

May 1, 2025

Ai Safety

Epic Games clarifies position on AI thumbnails as detection becomes more difficult

The Fortnite maker acknowledged that human artists still deliver the best results

April 30, 2025

Sponsored

How GeeMee reshapes mobile app Monetisation with AI technology

The evolution of app revenue generation

April 25, 2025

Cloud Gaming In Mena

The Game Company launches AI-Powered cloud gaming platform

Launch comes after it raised $10m in funding earlier this year

April 16, 2025

Web3 & Ai

Saga’s Rebecca Liao on how AI agents can power mobile game retention

Saga’s CEO on bringing a Hero Hunters game character to life

April 16, 2025

Funding News

Boby.ai lands $1.25m to build AI-powered mobile apps

Company co-founded and led by former Playable Factory CEO Gökçe Nur Oğuz 

April 7, 2025

Living Characters

Flipping the script: How Operative Games is reinventing interactive storytelling with AI

Industry veterans Jon Snoddy and Jon Kraft discuss their new startup bringing persistent AI game characters into your everyday life

April 3, 2025

Practical Ai

Do AI tools for game development live up to the hype? Not even remotely

But the tech did enable an experienced engineer to re-create the original X-COM in three months

April 3, 2025

Supercell Speaks

Supercell CEO Ilkka Paananen talks AI, Brawl Stars, middle management fears and why startups should "go crazy" with fresh ideas

Paananen speaks with a16z speedrun to give advice and talk Supercell history

April 2, 2025

Speedrun Soon

a16z speedrun opens applications for fifth event with up to $1m on offer

SR005 kicks off in July 2025

April 1, 2025

Gdc Interview

How Status created a million-user AI social simulation in a month

Feed of dreams: WishRoll’s CEO on hitting 500,000 daily active users by letting teenagers role-play as influencers in their own fantasy worlds

March 31, 2025

Strike Exceptions

SAG-AFTRA waiver agreements let striking performers work with students and game jams

More than 180 games have been signed to interim and tiered-budget agreements to date

March 31, 2025

Ai Platform

AI-powered ad creative platform INCYMO.AI launches

"AI won’t replace those who embrace it — it will replace those who fear it"

March 30, 2025

Podcast | Episode 47

GDC 2025 final thoughts | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 47...

March 26, 2025

Investment News

Türkiye's Feraset secures $4.5m to expand AI-powered consumer apps

The funds will go towards scaling its marketing efforts and working towards increasing its global subscriber count

March 25, 2025

Investment News

Uthana raises $4.3m with open beta for AI-powered animation platform

The brand said its Motion Library offers over 10,000 animations searchable by natural language 

March 24, 2025

Gdc Takeaways

Five takeaways from GDC 2025: A quieter year, AI was the big trend, and the engine wars go silent on the show floor

The impact of a challenging few years and an industry in transition was reflected in the show's attendance and on the show floor

March 19, 2025

Unity Update

Unity 6.1 will add large foldable Android screen support and other new platform options

Meta Quest and Android XR build profiles are also being added to the list of over 20 supported platforms

March 19, 2025

Storytelling Seed

PhilosopherKing raises $3m in seed funding to bolster AI-driven storytelling

The funding round was led by 468 Capital and 212

March 18, 2025

Ai Storytelling

Former Disney and Pandora execs launch Operative Games to create immersive experiences with AI

The company said its Story Engine gives game characters their own stories while letting players stay in control

March 18, 2025

Platform Power

90% of devs’ most recent games launched on mobile

Unity’s Gaming Report 2025 revealed a 34% year-over-year increase in developers targeting three or more platforms

March 17, 2025

Out Of The Zone

Zenless Zone Zero voice actors replaced following SAG-AFTRA strike decisions

Emeri Chase and Nicholas Thurkettle, who voiced Soldier 11 and Lycaon respectively, claim to have discovered they were replaced via patch notes

March 14, 2025

Speaker Spotlight

Filuta AI CEO: "The biggest opportunities lie in AI-assisted game development, procedural content generation and intelligent automation"

Filuta AI CEO and founder Filip Dvorak is set to discuss game testing with planning agents at PGC San Francisco 2025

March 14, 2025

Ai Automation

Nunu.ai secures $6m to scale AI Agents for game QA

This brings the platform's total funding to $8m after a $2m pre-seed round in 2024

March 13, 2025

Ar And Ai

Niantic Spatial spin-off nets $250m funding after Scopely acquisition

Monopoly Go developer is investing $50m into the tech firm

March 11, 2025

Funding News

Liminal raises $5.8 million to empower player creativity using AI

“A positive vision of the future should recognise the power of AI to ignite the imaginations of players of all ages,” said Liminal founder and CEO Brendan Mulligan 

March 5, 2025

Ai Legal Guide

Smart AI use: A guide for game studios

Futura Digital's Alexandra Kurdyumova and Valeria Gziryan delve into the legal and development issues surrounding generative AI in games

March 4, 2025

Ai-powered Games

Activision promoting Guitar Hero, Call of Duty and Crash Bandicoot mobile games that don't exist

The publisher’s survey stated the titles are not real “but could be some day!’’

February 28, 2025

Ai-powered

New AI creative tool Flora launches to “transform" creative workflows

“Current AI creative tools are built by non-creatives for other non-creatives to feel creative," says Flora founder Weber Wong. 

February 19, 2025

Better Outcomes Automatically

Smarter Ad Monetisation: How GeeMee Uses AI to Maximise Your Revenue

GeeMee explores the use of Machine Learning (ML) and Artificial Intelligence (AI) to unlock new possibilities in revenue optimisation

February 17, 2025

Ai In Games

Ludo AI launches 3D generator for developers to create game-ready models

Ludo AI said that models can be exported “in industry recognised formats” 

February 11, 2025

Ai In Games

KGeN and Mira Network partner to build AI agents in games

KGeN will also use Mira's APIs, like Generate, Verify, and Verified Generate to create gaming AI tools

February 3, 2025

Hot Five

Hot Five: AI content regulations, Love and Deepspace’s first anniversary, and Monster Hunter series hits 100m unit sales

Our quick-fix roundup of the hottest stories on PocketGamer.biz

January 31, 2025

Ai Safety

U.S. Copyright Office rules AI-generated content without human input won’t be protected

An “extremely low” level of creativity is still needed

January 30, 2025

Storytelling Reinvented

Reimagining Storytelling: How AI Makes Narratives More Personal and Interactive

Storytelling has always been about connection - through books, films, or games - Talefy explains how AI can help make those connections deeper, stronger and more personal

January 27, 2025

Ai Advances

Practical AI: How Sifor Games harnessed genAI tools to build its games

"AI can help level the playing field for indie developers"

January 24, 2025

Pgc London Takeaways

Five takeaways from Pocket Gamer Connects London 2025: Optimism for the year ahead with mobile to lead the charge

We look at some of the most talked about topics as this year's Pocket Gamer Connects London

January 20, 2025

Pgc London 2025

A VC’s perspective on AI in games: "AI is going to change and replace lower development-effort work"

AI.Fund principle Maximilian Seeburg says its time to "make games smarter"

January 19, 2025

Speaker Spotlight

Crackle's Jaivir Nagi on the role of AI in maximising game revenue

"To navigate this complexity successfully, publishers must cultivate a deep understanding of adtech solutions, coupled with the strategic application of AI and ML technologies"

January 17, 2025

Power Of Ai

Nefta set to unveil new AI-powered ad platform at Pocket Gamer Connects London

Nefta’s AI agents categorises games based on their style and genre, making it easier for game makers to market them effectively

January 17, 2025

Speaker Spotlight

Layer AI's Joona Rahko on the transformative power of AI in game development

"Just as a brilliant game emerges from countless iterations and improvements, real success comes from the habits we choose and nurture."