Roundup
Games industry roundup: Google Stadia insights, Blockchain Game Alliance opens up, and TikTok explained
15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
Influential
GDC 2019: YouTube head of gaming Ryan Wyatt and YouTuber MatPat discusses Google Stadia creator experience
YouTube's Ryan Wyatt and YouTuber MatPat took to the stage during Google's GDC reveal
Global Branding
WeQ launches influencer marketing agency for campaigns on YouTube, Instagram and TikTok
Led by former Live.me senior director Elena Kutsopal and Playcom chief sales officer Olga Wese
Influencer Insights
4 videos from Pocket Gamer Connects London's Influencer Insights track
Get key insights on influencer marketing
Roundup
Games industry roundup: Blizzard layoffs, Enjin's Unity SDK lands on Ethereum Testnet, and Fortnite usurps Apex Legends on streaming channels
15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
Roundup
Games industry roundup: Activision Blizzard job cuts could have negative impact, Blockchain Games Next mini-summit, and top 10 streamed games
15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
Roundup
Games industry roundup: Wargroove recovers dev costs in three days, GDAC partners with Enjin, and the death of the MCN
15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
Youtube X Games
Pocket.watch on how partnering with influencers gives it an edge in the mobile games market
Vice president of games Greg Hayes speaks to us about the new concept
Roundup
Games industry roundup: Why Introversion sold Prison Architect, blockchain's EverDreamSoft rethinks business, and Machinima shuts down
15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
Subscribe For More
Pocket.watch launches new games division and aims to partner with famous YouTubers
Tag With Ryan available now
Rip Machinima
Machinima closes and axes over 80 jobs in the process
The company has been merged with Fullscreen
Case Study
How Zorka.Mobi and Azur Games put together a pre-release influencer marketing campaign for Infinity Ops
Racking up 1.3 million pre-registrations by focusing on Latin America
It's A Match
Matchmade reveals plans to open a US office amid $4.8m investment
The platform now also offers key Twitch data to marketers
Surf's Up
SYBO TV will be a "one-stop destination" of bite-sized entertainment for Subway Surfers fans
Head of brand marketing and licensing Naz Amarchi-Cuevas discusses extending the IP outside the mobile games space
Social Influence
Network effect: Looking at the impact of social in games
Gamee CEO Bozena Rezab takes a deep dive into the data from her company's gaming platform
Partnership News
Gree partners with Chinese video sharing platform BiliBili to develop new mobile games
Also plans to explore the virtual YouTuber space
Pgc Videos
5 videos from Pocket Gamer Connects Helsinki 2018's Influencer Insight track
All the talks from the Influencer Insight track
On The Tube
Subway Surfers developer SYBO set to tap into video streaming with new platform
SYBO TV is expected to land in the fourth quarter of 2018
Support A Creator
Fortnite's 'support-a-creator' initiative lets players back their favourite influencers
The event allows players to support their favourite creators when making in-game purchases
Ballin'
Outerminds taps up YouTubers Ethan and Hila Klein for mobile game
Ball Riders is available to grab on the Google Play store and Apple App Store
Influenced
From YouTubable games to marketing myths: Inside the Influencer Insight track at Pocket Gamer Connects Helsinki
Pocket Gamer Connects Helsinki commences on September 11th and runs to the 12th
Marketing Memes
7 best practices for using memes in your marketing campaign
Fanbytes offers top tips
Roundup
Games industry roundup: The hottest stories across the PC, blockchain and influencer sectors
15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
Roundup
Games industry roundup: The hottest stories across the PC, blockchain and influencer sectors
15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
Global Influence
How to make the most from influencer marketing around the world
Zorka.Mobi's Regina Tsvyrova delves into the local markets and how best to work with content creators in each region
Roundup
Games industry roundup: The hottest stories across the PC, blockchain and influencer sectors
15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
Roundup
Games industry roundup: The hottest stories across the PC, blockchain and influencer sectors
15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
On Strike
Player fury as YouTuber goes top of Marvel Strike Force leaderboards as part of marketing campaign
YouTuber KnightlyGaming was contracted to make guides for the title
Roundup
Games industry roundup: The hottest stories across the PC, blockchain and influencer sectors
15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
Roundup
Games industry roundup: The hottest stories across the PC, blockchain and influencer sectors
15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
Roundup
Games industry roundup: The hottest stories across the PC, blockchain and influencer sectors
15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
Beyond Games
5 things we learned about influencers, hyper-casual and esports at the Beyond Games Mini-Summit
Leading industry experts deal out their knowledge and advice
Roundup
Games industry roundup: The hottest stories across the PC, blockchain and influencer sectors
15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
Roundup
Games industry roundup: The hottest stories across the PC, blockchain and influencer sectors
15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
Hang With The Squad
AzzyLand, Bart Baker, Chad Wild Clay and more star in Squad Rivals mobile game
Content creators have a combined audience of 41 million YouTube subscribers
Level Up
Facebook's Level Up program gives game streamers new ways to build their brand
A new program from Facebook can help up and coming creators
Tekkerz
Rovio and Everton kick off new YouTube series with social influencer Tekkerz Kid for World Cup
New animated series will also feature Wayne Rooney and Cenk Tosun
Big Marketing
Goodgame plots major TV and influencer marketing campaign for Big Farm: Mobile Harvest
Partners with YouTube channel Bibi's Beauty Palace to detail latest game update
Speaker Spotlight
PGC San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers
Dmitry Liapin offers advice on influencer marketing campaigns and tells us what to expect from his talk
Match-made
Matchmade wants to be the Google AdWords of influencer marketing as it surpasses a 200 million YouTube subscriber reach
Eeva Hattara joins as CFO while Heini Vesander is named CMO
Breaking Japan
“The Japanese games market has come out from its closed-off period”
Yengage chief operating officer on the opportunities that await developers in Japan, and how to break in
Big Deal
Influencer-led DoubleJump Games acquires mobile developer TinyMob
Further acquisitions and publishing deals on the cards
Set To Crush It?
Livestreaming service Mobcrush wants to democratise streaming with Go Live, Get Paid ads platform
CEO Mike Wann discusses the company's new strategy for paying content creators
Poopdiepie
Bulb Boy developer Bulbware partners with YouTuber PewDiePie for upcoming mobile game Poopdie
PewDiePie providing creative direction with Bulbware handling development
Winning Big?
The live quiz game outspending HQ Trivia
Live.me's Michael Langford on the vision behind QuizBiz
Influencing People
Pixonic CMO on how influencer marketing stacks up to UA campaigns through Facebook and Google
But it's still not a simple replacement
Time To Reflect
6 things we learned at Pocket Gamer Connects London 2018
What the show tells us about the big upcoming mobile games industry trends
Speaker Spotlight
PG Connects London speaker spotlight: Zorka.Mobi's Dmitry Liapin on how to prepare your influencer marketing campaign
Dmitry Liapin shares his insights on the influencer space
Downloads Royale
NetEase's PUBG-like Rules of Survival racks up 15 million downloads
Chinese publisher sets up tournament featuring 30 popular streamers and content creators across the globe
Pearl's Audience Growth
Wooga and marketing agency HeyHuman target younger players with new Pearl's Peril influencer campaign
"Are you a friend of Pearl?" campaign looking to expand the four-year-old game's audience