Pearl's Audience Growth
Wooga and marketing agency HeyHuman target younger players with new Pearl's Peril influencer campaign
"Are you a friend of Pearl?" campaign looking to expand the four-year-old game's audience
Snagging Influencers
5 ways to snag a top gaming influencer
YPSocial CEO Yogin Patel lets us in on his secrets to bagging a top influencer
Cookie Cutters
Jam City launches YouTube influencer campaign for Cookie Jam in time for National Cookie Day
iJustine and Jenna Ezarik face-off to make the best cookies
Viral Visionaries
Join Supercell, ReelStyle, GameInfluencer, Matchmade, Yogscast, Space Ape and more for Influencer Insight at PG Connects London 2018
New content track for London conference reflects one of hottest current industry trends
A New Campaign
How is MZ’s marketing campaign with influencer Alexis Ren working out for Final Fantasy XV: A New Empire?
Partnership racks up millions of views across YouTube and Instagram
Authentic Marketing
Ex-Gaikai CEO David Perry on entering the world of influencer marketing with Vyrl
The games industry veteran talks us through his ambitious plans
New Site
Makers of PocketGamer.biz launch new editorial site dedicated to reporting on the influencer marketing scene
Online from today, InfluencerUpdate.biz will report on the new phenomenon of influencer video, streaming and social media superstars, and the companies who partner with them
Roostr Booster
Chartboost rebrands influencer marketing platform Roostr as Chartboost Influence
Adds new functionality to the platform
Ftc Cracks Down
The FTC declares all reviews of products given to an influencer for free are advertisements
Relationship must be disclosed or fines may be heading your way
Speaker Spotlight
PG Connects Helsinki speaker spotlight: Zorka.Mobi's Dmitry Liapin on influencer marketing
What to expect at PGC Helsinki
In Heaven
Influencer marketing firm Matchmade scores $1.73 million in funding to grow business
Global Founders Capital, London Venture Capital, and Reaktor Ventures all chip in
A New Campaign
MZ recruits influencer and model Alexis Ren as the face of Final Fantasy XV: A New Empire ad campaign
Follows in the footsteps of Kate Upton, Mariah Carey and Arnold Schwarzenegger
Influencer Marketing
When working with influencers “it’s all about the engagement”
Devcom panel discusses why influencer marketing isn't just about as wide a reach as possible
Influential Donations
Twitch community raises $75 million for charity
2017 has already seen $9.1 million in donations and may surpass 2016 record
Jobs News
GameInfluencer appoints Macy Mills as new Head of Business Development
Start-up expands operations with new hires
Masters Of Engagement
How to successfully leverage influencers as creative consultants
Flaregames' Jon Howard provides key tips on creating engaging promotions
Influencer Marketing
Why influencers are a key part of games marketing and how to work with them
An overview of the space and how to harness these social media stars in your marketing campaigns
Influential Tech
New technology delivers three million mobile game installs with a single YouTuber campaign
Playcom details the benefits of its new PlayClips technology
Influential Opinion
Influencer special: Have your say on influencer marketing for mobile
Contributors wanted
Going Viral
Former Gaikai boss David Perry named CEO of Instagram influencer marketing start-up
GoVyrl aims to connect influencers and companies for marketing campaigns
Influential Marketing
Reinventing PC game influencer marketing
PlayCom details its PlaySales service
On The Tubes
Next Games kicks off huge influencer campaign to promote new The Walking Dead: No Man's Land update
Tens of millions of YouTube viewers seeing sponsored Walking Dead content
Game & Watch
Are more people watching Grand Theft Auto V gameplays than Game of Thrones?
New company PlayStats digs into the data
Power And Influence
GameInfluencer on the power of influencer marketing for mobile games
Managing Director Georg Broxtermann on GameInfluencer's ambitions
Indie Mavens
How useful is influencer marketing to an indie mobile game developer?
Our Indie Mavens weigh in
Influential Backers
GameInfluencer raises six-figure funding from European mobile game developers to grow platform
Klaas Kersting, Tung Nguyen-Khac and more join advisory board
Fastlane To Youtube
Space Ape Games taps over 20 YouTube stars as characters in Fastlane: Road to Revenge
The kids will love it
Up And Away
Futureplay's Build Away! organic downloads up 110% from Matchmade influencer campaigns
A pretty impressive case study
Influence The Future
Space Ape Games to host Indie Dev Influencers Junket on January 30th
Bringing devs and influencers together
Don't Read This Article
How Seriously won YouTube Ad of the Year with 'Don't Download Best Fiends' campaign
Philip Hickey talks creative marketing
Lording It Over
IGG and Boostinsider partner for massive influencer campaign to promote Lords Mobile through January
Started with a Times Square screen takeover
Bieber Fiends
Seriously brings in Justin Bieber and YouTube stars for (RED) charity campaign
Both Best Fiends games getting additional content
Casual Esports
Amazon Appstore gets in on eSports with first ever tournament for casual mobile games
Winner stands to win grand prize of $30,000
Tell Me Straight
EA introduces tighter transparency rules on its influencer campaigns
Setting the standard for other developers
Influencing Influencers
7 influencer marketing tips for mobile games publishers
How to deal with influencers to market your game
Influencer Marketing
The dos and don’ts of YouTuber influencer marketing
Pascal Clarysse reveals his top tips
Seriously Obsessed
Seriously enlists actress Kate Walsh for new influencer campaign "Don't Download Best Fiends"
Millennials love irony
Growing Plan
Shifting DAUs from low value China, how Seriously used influencers to raise US daily revenues 400%
Best Fiends love
Ground Up
Glispa launches its performance-at-scale influencer network Voltu
34,000 loudspeakers
Soft Power
Flaregames supports Nonstop Knight's pet upgrade with Snapchat-sourced $10,000 animal charity giveaway
Supporting the underdog
Mum's The Word
Seriously on giving influencers the creative freedom to promote your game
Not just gamers anymore
Force Multipler
PreLaunch.Me signs up 100 YouTubers to promote unreleased F2P mobile games
On screen now
Press Power
PRing mobile games in Japan is tough, but you get better results than trying to PR mobile games in Europe
David McCarthy on when less is more
Fan Play
Japanese marketing network Dentsu invests in US superfan platform Victorious
The new way to engage
Ua Xp
UA MegaTrends guy Eric Seufert on setting up Heracles, a boutique agency providing CMO smarts
Partnering for success
Seriously Lifestyle
Seriously widens Best Fiends' UA strategy, signing up 200 lifestyle YouTubers for new influencer campaign
PewDiePie swapped out for CuteGirlsHairstyles
Ua To Pr
Why paid UA startup PocketWhale pivoted to employ the power of the press
From performance to brand UA
Hot Stuff
Seriously signs up Ariana Grande and YouTubers to push Best Fiends' #AppsforEarth promotion
Attractive proposition
Top Tips
Top growth tips to boost your mobile game - 2016 Edition
Pascal Clarysse revisits his marketing tips
Make Friends
User Acquisition Crisis: YouTube Influencers to the rescue?
Polina Haryacha on another way to get users