In The Know
An introduction to influencer marketing for indie mobile game developers
Sam Dalsimer on how to make friends
Tag: Influencers
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Ads With Passion
How Roostr hopes to combine scale and authenticity as it brings influencers into the UA playbook
CEO Marco Mereu on the win-win scenario
Extended Play
Chartboost acquires influencer network Roostr to tap into fast-growing social UA opportunity
Watch this now
Rules Of The Game
Everything you ever wanted to know about paid UA in 2,000 words
Torulf Jernström on when to splash your cash
Integrated Approach
Six tips for an effective, holistic user acquisition strategy
Tanya Lee on casting the net wider
On The Tubes
TFJoy seeks intern video producer for paid 4-6 month placement
Rotterdam mobile game publisher looking for young blood
Youtube Panel
Developers and journalists on working with YouTubers and the mobile media
The way of the future
Community Power
2015 in Review: Space Ape's Simon Hade on ditching the UA funnel
Future trends from the remembrance of things past
New Wave Ua
2015 in Review: Nexon M's John Robinson on the adoption of alternative marketing channels
Future trends from the remembrance of things past
Started From The Bottom
2015 in Review: PocketGamer.biz Ric Cowley on Nintendo, eSports and being the Promiscuous Gamer
Future trends from the remembrance of things past
Mass Viewing
Video: Seriously on how YouTubers are the future of UA
We're better connected
Influencers
Why MaxPlay signed up Lindsey Stirling as the face of endless runner Pop Dash
Slush gaming panel
Pewdiepie's Conversion Rate
How to track and maximize ROI on YouTube influencer campaigns
Guy Hollender on digging deeper
Integrated Solution
YouTube announces native live streaming for Android games
Coming first to Japan
No Disclosure
Machinima settles FTC charges of "deceptive conduct" over paid YouTube reviews
Undisclosed promotional videos reached over 30 million views
Fight, Fight, Fight
YouTube Gaming seeks to steal players from Twitch's yard
Google looks to crush Twitch with new platform
Small Screen Heroes
How to harness the volatile power of YouTubers
Seriously’s Phil Hickey on influencing the influencers
Switch
Twitch rakes in more revenue than YouTube, says report
Superdata reveals Twitch's rise to the top
Power Of Pewdiepie
Seriously's Phil Hickey on the new ways of marketing mobile games
What to expect at PG Connects San Francisco 2015
#pgcsanfran Ua Survival
Spacetime's Ari Sapriel on helping indies deal with the complex user acquisition ecosystem
Doing more with less
Fan Power
97.6 percent of all YouTube game views are bagged by fan-made channels
Newzoo and Octoly research shines light on viewer habits
Pewdie-mario
Nintendo opens entente cordiale with YouTubers through advertising share program
New beta program live
Growing On Controversy
Thanks to #Gamergate, Feminist Frequency's 2014 revenue was boosted 600%
Anita Sarkeesian prepares for 2015
![[Updated] Mobile Mavens on their hopes and fears for 2015](https://media.pocketgamer.biz/images/21336/60632/pgbizmobilemavens400x400_s320.jpg)
Mobile Mavens
[Updated] Mobile Mavens on their hopes and fears for 2015
From smartwatches and YouTubers to UA, clones and HTML5
Small Screen, Big Vision
How Seriously worked with PewDiePie to fire Best Fiends up the charts
YouTubers as a coherent UA strategy
Audience
Adult women confirmed as YouTube's fastest growing gaming audience
Female gamers are powering views online
9 growth hacking tips to boost your mobile game's success
Pascal Clarysse provide guerilla tactics
Mobile Mavens
Rise of the YouTuber: An opportunity too good for developers to turn down?
Our experts on the pros and cons of the new media wave
Gamer ethics: Are developers really paying for coverage by YouTubers?
Pay to play
Opinion
Press pause for reflection: Why the rise of YouTubers isn't going to kill off the games journalist
Time to end the culture of 'anyone can do it'