Anzu And Amex
Tag: Intrinsic Advertising
Advertising
Niantic launches first in-game 'rewarded AR' advertising collaboration in Pokémon Go
In-game AR ads are Niantic's new hope for fresh revenue as Pokémon Go numbers slide
Insider View
Bidstack's big cheeses talk the past and future of intrinsic advertising
We get the inside scoop from three of the insiders at intrinsic advertising specialists Bidstack
Advertising
Bidstack brings its intrinsic advertising to two new mobile racing game studios
The company's platform for adding themed, unobtrusive ads to games has just gained two new partners
Appointments
Frameplay appoints Tencent veteran Jurgen Post as chairman of board
Post also previously served as CEO of Miniclip after its acquisition by Tencent
Patenting
In-game ad company Anzu patents tech to measure viewability of intrinsic ads
Anzu has secured a patent for its technology which measures the viewability of their intrinsic ads within a 3D video game environment