Lucrative Legendaries Pokémon Sleep's big revenue strategy returns with first Legendary event of 2025
August 22, 2024 A Meat-free Mission Subway Surfers supports Playing for the Planet with in-game veggie event Sybo hopes to see players ditch the meat and eat more plant-based meals
February 20, 2024 Monster Milestone Monster Hunter Now's half-year anniversary reveals time-limited monetisation tactics Plus, the Monster Hunter series is 20 years old in March, with plenty of celebratory content on the way
October 11, 2023 Halloween Activations Zynga kickstarts Halloween early with in-game events across 17 titles The company is running its biggest ever campaign of activations to celebrate the season
June 20, 2023 Event Excitement Mobile version of World of Tanks is makings its Tankfest debut this week World of Tanks Blitz is joining the PC version in being featured at the yearly Dorset event
April 17, 2023 Collaborations The last time that Sonic and Angry Birds teamed up Thanks to cross-promotion deals between the two friendly companies, today's Rovio and Sega deal isn’t without precedent