Development Decisions
Tag: Market Insights
Smashing Sales Strategies
Super Smash Bros. creator Masahiro Sakurai warns of market research producing "average and mediocre" games
"Targeting isn’t as reliable as people claim, and market research is based on past results"
Deconstruction
Game Analysis: The evolution of idle RPG systems
Jakub Remiar goes under the hood of Lilith Games AFK journey to share the improvements it makes in the idle RPG genre
Q&a
Anime at your fingertips: Crunchyroll on it’s new Game Vault offering
Crunchyroll’s EVP of emerging business Terry Li on the creation of the Crunchyroll Game Vault and their big plans for the future
Mobile Mavens
Mobile Mavens: One month on, what next for Microsoft’s acquisition of Activision Blizzard?
A month ago today Microsoft closed it’s deal and with no immediate upsets was it all a storm in a teacup? Or 28 days later, is the apocalypse imminent? We ask the experts…
Ai Advances
From underdogs to game changers: How indie studios can use AI to change the industry
Ludo.ai’s Tom Pigott explains how indie studios can utilise AI to flourish
Feature
The PR expert's guide to modern mobile games PR
ZiMAD’s Anastasia Zaiceva discusses the role of public relations in the modern mobile market and how it can contribute to the success of your game
Ad Transparency
What transparency means in today’s mobile marketplace
LifeStreet product manager Lily Stoelting on why transparency is key to cost effective mobile advertising
New Ways To Win
Privacy and community: The two-pronged approach to gaming success
AppsFlyer's director of product, Adam Smart takes on Apple and Google’s data privacy changes
Insights
The future of the African mobile gaming market with Waheed Adam
Africa is one of the ones-to-watch when it comes to emerging gaming markets. Waheed Adam of iTouch offers us his insights into mobile movements in Africa