Bandai Docomo Partnership
Bandai Namco Europe partners with Docomo Digital to push into emerging mobile markets
New HTML5 games being developed for the venture
Goooaallll
Hugo Games signs up Liverpool FC for upcoming football game Soccer League
Joins PSG, Juventus, and more as featured teams
Esports Fighter
Capcom partners with Skillz to bring competitive play to new mobile Street Fighter game
Publisher sets eye on the eSports scene
Profitable Partnerships
Niantic charges up to $0.50 for every visitor to a sponsored PokeStop or Gym in Pokemon GO
May have generated between $900,000 to $3 million a day from McDonalds Japan at its peak
China Dawns
Zynga partners with NetEase to launch Dawn of Titans in China
Expected to release later this year
Better Together
Mobile analytics firm Adjust becomes a Google App Attribution Partner for better integration with AdWords
All the power of AdWords within the Adjust platform
Stoke City Sleeve
Top Eleven developer Nordeus signs multi-year sleeve sponsorship deal with UK football club Stoke City
But what of Biggleswade FC?
Clicking Together
ZiMAD partners with Sony Pictures to bring blockbuster film brands to Magic Jigsaw Puzzles game
Its four million MAUs are sure to be happy
Three-bladed Razer
Razer reportedly raises up to $100 million in investment, signs new branding and data deal with Three
Opening a store in Hong Kong together in June
Project D
Nexon partners with South Korean developer Weredsoft to publish Project D globally
Promising console-quality RPG action on a small screen
Wanna Trade?
Toys-to-life developer PlayFusion partners with TOMY to launch Lightseekers physical TCG
Using AR-enabled cards that can be scanned into the mobile game
Go Play Outside
Niantic partners with Knight Foundation to foster communities in the real world
Play Pokemon GO and make some friends while you're at it
Partnerships With Friends
Zynga partners with People to launch latest social game Crosswords With Friends
That's three With Friends games launched in the last two months
Extending A Bridge
Tapjoy partners with analytics firm Moat to track viewability of its rewarded video ads
Shows promising results in preliminary tests
Mighty Partnership
Ubisoft partners with Tencent and Playcrab for China-focused Might & Magic strategy game
Might & Magic Heroes: Era of Chaos expected to launch June 2017
Production Partnership
ESL UK partners with Super Evil Megacorp to produce upcoming Vainglory Spring Championship
Will handle set design and livestreaming for the event
A Gif For All
Zynga partners with GIF sharing platform Tenor for GIFs Against Friends
Continues to barrel down the With Friends approach
Bowled Over
Nazara partners with Indian cricket team Royal Challengers Bangalore for new game RCB Star Cricket
Hitting it for six in mid-April
Wrestlemania
Sega secures licensing deal for new mobile idle game WWE Tap Mania
US studio The Tap Lab working on title
Out Of The Park
How Glu Mobile became an ambassador for Major League Baseball
What value can mobile developers offer to partnering IP holders?
Classic Reborn
NCSoft seals deal with Taiwan firm Gamania to publish Lineage M
Agreement will see game released in Taiwan, Hong Kong and Macao
East To West
Garfield game publisher Animoca partners with COLOPL to push Tokyo Casino Project globally
Localisations readied for Asia Pacific, Europe, the Middle East and the Americas
Having A Party
Plarium launches Twentieth Century Fox-licensed Rio: Match-3 Party
Jesse Eisenberg reprises his role as a bird
Earth Birds
Rovio partners with WWF for Earth Hour-themed Angry Birds Friends tournament
Switch your lights off and fling some birds
Collab Of Duty
Activision partners with Elex on unannounced Call of Duty mobile game
Could explain why CoD: Siege was cancelled
Whodunnit?
Marmalade Game Studio continues relationship with Hasbro by launching mobile Cluedo game
Fourth game to come from the partnership
In The Mix
Harmonix partners with Hasbro for mobile and card game DropMix
Playing cards in the real world to mix beats in an app
Ironsource Admob
IronSource expands partnership with Google AdMob to gain access to more rewarded video ads
Reward players when they earn you money
Partner Strategy
Toys-to-life developer PlayFusion enters strategic partnership with Nexon Korea
Nexon Korea is getting around a bit
Deal Tracker
Deal Tracker 2017: All the biggest M&A activity and deals in the mobile games industry
Monthly breakdowns of the big games industry deals and what they mean
Good News Everyone
TinyCo reveals second Fox Interactive partnership with Futurama: Worlds of Tomorrow
Could be a nice money-spinner for Jam City
Tenjin Partnership
Tenjin partners with Looker and Chartio to make marketing data more efficient
Visualising marketing data for better growth
Going To Rio
Plarium partners with Twentieth Century Fox to bring children's film Rio to match-3
Still waiting on Terminator Genisys
Play Ball
Glu partners with MLB to bring fully-licensed teams and players to Tap Sports Baseball
Kris Bryant returns as the cover star
Google Play In China
NetEase reportedly offers to help bring Google Play to China
Two tech giants working together?
Nintendo On Mobile
Nintendo considering partnerships with developers other than DeNA for future mobile games
Also talks staff size and Switch architecture
Indie Deal
SpellTower dev signs partnership with dictionary publisher
New game and SpellTower update incoming
Taptica Partnership
Taptica makes first move into Japan through Adinnovation partnership
Pushing further into the APAC region
Serving Ads
Gameloft’s mobile ad network partners with AerServ for rewarded video ads
"We think the future is bright for all of mobile video," says AerServ CEO Josh Speyer
Touch It
Final Fantasy Brave Exvius celebrates nine million downloads with Ariana Grande remix
Collaboration starts to make more sense
Lording It Over
IGG and Boostinsider partner for massive influencer campaign to promote Lords Mobile through January
Started with a Times Square screen takeover
My Exvius
Ariana Grande to join Final Fantasy Brave Exvius parties with Square Enix partnership
A natural fit
Pretty Little Partner
Episode partners with Warner Horizon Television for new Pretty Little Liars story
Another big hitter for the narrative platform
Big Valiant
Big Viking partners with indie comic publisher Valiant Entertainment on five-year HTML5 game deal
Shadowman making a comeback
Pokebucks
Niantic partners with Starbucks to turn over 7,800 stores into PokeStops for Pokemon GO
There's a new Frappuccino too
Business Deals
Deal Tracker: Big money deals in China, HTML5, chat apps and fashion games in November 2016
37 Interactive splashes nearly $200 million on acquisitions
Sharing Is Caring
DeltaDNA and Tenjin partner to bring powerful analytics and ad tracking to their customers
Analyse and act for better LTVs
Forged Of Champions
Kabam's new mobile fighter Transformers: Forged to Fight takes inspiration from its top grosser Contest of Champions
Even the naming convention is the same
Vainglory Franchises
Super Evil Megacorp establishes Vainglory Team Franchise Program to grow the eSport
Another big step for the fledgling eSport
Critical Reforge
Finnish devs Critical Force and Reforged Studios partner to rise up in the world of mobile eSports
Sharing resources, knowledge, workload, and so on