King's Crown
Tag: Promotion
Promotion In Partnerships
Roblox appoints Christina Wootton as chief partnerships officer
Wootton has been with Roblox for close to a decade
Barbie On Board
Barbie hits Stumble Guys in mass-multimedia promo campaign
It's getting harder to miss the arrival of the Barbie movie with mobile a prime promo target
Expanding Markets
Dragalia Lost developer Cygames to launch American and European branches
The new branches will promote the studio’s games abroad
Collaborations
Fire Emblem Heroes may have just teased another Engage crossover
Nintendo has repeatedly pushed mobile as a cross-promotional tool
Chinese Culture
Tencent and other Chinese gaming companies to help promote Chinese culture
Big name companies are aiming to deliver "broader value"
Scaling Up
Flexion bolsters its management with key hires and promotions
Victor Horbach promoted to general manager of the newly formed Distribution unit
Marketing Masterplan
New Fire Emblem Engage characters emerge on mobile first
Ahead of the game's Switch launch, it's mobile players that get to see Nintendo's new characters
New Roles
Pete Hines promoted at Bethesda
Erin Losi will also be taking up a new position within the company
A Handful Of Hires
Hyper Hippo hires new executive producer and SVP
Jonathan Warner promoted to SVP, portfolio
Supersonic Speed
Supersonic Studios’ Danielle Cohen Reich promoted to VP of gaming at ironSource
Reich has spent 5.5 years with ironSource and subsidiaries
Rising Up The Ranks
Michael Lenz promoted to newly created CAO role at InnoGames
Responsibilities range from video ads to data science
Sporty Expansion
Nifty Games promotes Tom Shoenhair, hires Chris Rausch
Looking to create more "authentic" sports mobile games
Myappfree
MyAppFree lets you promote games and acquire users for free
The latest feature introduced by MyAppFree lets developers boost their installs while performing link building and branding activities at the same time
Job News
Sumo Digital appoints new director of excellence and integration
Plus a new studio director at Sumo Sheffield
Jobs
VC outfit Atomico internally promotes three new partners
“Bryce, Alison and Camilla have the ambition, shared mission and energy we need as we continue to build Atomico”
Boom!
Guns of Boom partners with Machete actor Danny Trejo for special event and promotions
Free-for-all battle mode introduced featuring actor's likeness and voice acting
Imperia Online Promotion
Bulgaria-based strategy MMO developer Imperia Online promotes Mariela Tzvetanova to CMO
Will oversee sales growth and building new partnerships
Gsn New Ceo
GSN promotes Executive VP and General Counsel Mark Feldman to President and CEO
Has been with the company almost as long as former CEO David Goldhill
Infographic
Matomy on why mobile developers can look beyond IAPs to monetise their games
Matomy EVP Gil Klein discusses the results of its survey of 1,000 developers into monetisation, enagement and app promotion
Permanent Spotlight
NimbleBit, Zach Gage and Untame praise the App Store's new indie games section
“I think it has the potential to be really great,” says Gage
We Heart Indies
Apple celebrates indies with launch of 12 new games on the App Store between March 9th and 20th
A new title released and featured every day, even at the weekend
Sheppard Leads
Andrew Sheppard named CEO of rebranded GREE International Entertainment
Ryotaro Shima takes his old job as COO
No Code, No Problem
Apple has featured more than 50 games made in codeless dev tool Buildbox
Engine behind Color Switch powers Apple's favourites
Nearly Free-to-play
Top Indian indie games selling at $0.15 apiece as part of Indian App Store's Independence Week
Four Indian Mavens featured
Premium Or F2p?
Indian Mavens discuss Blyss and the power of an App Store feature for paid games
Is premium still too risky?
New Lease Of Life
Zero to hero on the back of PGC Bangalore Big Indie Pitch and the power of an App Store feature
How things changed for UNWYND
App Scratcher
Firefox OS developers enjoy free app promotion with Tappx
Mozilla partners with open ad exchange for developers.
Placement
House of Cards appearance boosts Monument Valley back up the paid charts
Dedicated Netflix users crucial to recent success
Happy Holidays
Amazon gets into Christmas spirit with $220 app and games giveaway
Currency and IAPs also gain 30% discount
Mobile Mavens
Can promotional events like Red and Black Friday drive monetisation?
Our Mavens debate charity, sales and engagement
Sponsored Feature
Twitter’s new Mobile App Promotion products: Early results and tips on how to maximise your performance
Push it to the limit