Shiny Surge
Tag: Promotional Strategy
Brand Boost
Fallout Amazon series boosts Fallout Shelter downloads by 516%
Layer founder and CEO Rachit Moti discusses Fallout Shelter’s rise, including 384% daily revenue rise
Pokemon Persuasion
Pokémon Go changes tack and adds Pokémon Legends for cross-platform promo
Hisuian Decidueye, Typhlosion, Samurott and Wydeer are on the way from Pokémon Legends: Arceus
Sleuthing A Strategy
Niantic launching limited-time Pokémon Go event to promote Detective Pikachu Returns
Pokémon Go gets sleuthing one day ahead of the new Nintendo Switch title’s release
Making A Meal
Honkai: Star Rail goes IRL: Collaborating with famous restaurant chains around the world
Across the cosmos to the real world, Honkai: Star Rail is set to make an impact in chains near you
Sprouting Seeds
Pikmin Bloom introduces crossover content promoting first mainline game in ten years
Nintendo and Niantic promote new Switch game Pikmin 4 with special costume in Bloom
Barbie On Board
Barbie hits Stumble Guys in mass-multimedia promo campaign
It's getting harder to miss the arrival of the Barbie movie with mobile a prime promo target
Going Global
Using mobile games as part of a brand-building promotional strategy
As president of digital media at leisure giant Falcon's Beyond, Jason Ambler has made mobile gaming a key component in their theme park's promo plans