The best way to break into Southeast Asia
Getting in on the action
By Ric Cowley
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At Pocket Gamer Connects Bangalore 2015, Siddharth Puri, CEO of Tyroo Technologies, gave a talk on the expanding markets in Southeast Asia.
Puri's main focus was on Thailand, Vietnam and Indonesia; three countries that are expanding rapidly but with very different userbases.
Risk and reward
Puri pointed to Vietnam as being "where the potential is", but warned against the high number of hackers in the area preventing premium apps making money.
On a more general note, Puri also suggested that developers need to "create games for devices which cost $50-$75", given the lack of high-end devices currently available in the area.
You can see all our videos from Pocket Gamer Connects Bangalore 2015 in this YouTube Playlist.
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