3 key trends in focus at Pocket Gamer Connects Summit Shanghai

Hitting China with our brand new Pocket Gamer Connects Shanghai Summit on July 30th, 2025 right ahead of ChinaJoy, we’re excited to unveil three major trends that will be covered at the event. 

With the Asian game sector increasingly leaning into newer tech such as AI and cloud gaming, China’s games industry is currently tainted by a more modest optimism, brought about partly by recent regulatory changes.

Aligning with the larger Asian market, it’s also experiencing rapid technological advancements, with industry giants like Tencent and NetEase leveraging genAI. 

All this makes for an exciting period of game development in the region, something we will acknowledge with our premier debut event PG Connects Summit Shanghai.

3 key trends in focus

• Asian Growth - Provides essential insight from the top range of industry experts into user acquisition, retention techniques, and how to give your game a competitive edge and grow in the Asian market.
• From East to West - We’re also looking beyond Asia’s current growth, to investigate global industry trends and growth engines including AI, web3, HTML5, XR, esports, and more. 
• Monetisation Methods - What’s the impact of changing regulatory measures on game monetisation models? Explore how it drives innovation such as webstores, new advertising formats, IAPs and other developments with our game monetisation highlight.

Stay up-to-date with the latest Pocket Gamer Connects events news, and take advantage of our Early Bird rates, saving you up to $120 (£90 / ¥860) by booking your ticket today. Prices increase Thursday, June 12th.

Want to speak at the event?

We’re now looking for industry speakers and panellists to join us at PG Connects Summit Shanghai. Do you have particular knowledge to share in a solo presentation or panel discussion? 

Please fill out this form to submit your application to speak at our forthcoming PG Connects events, or email our events content coordinator Charlie Scowen directly at charlie.scowen@steelmedianetwork.com.