Guest Post
Cruise to the East: How to successfully localize a game into Arabic
Inlingo and Belka Games discuss the unique struggles that come with adapting games for the MENA region
Twitch Vs Youtube Gaming
State of the Stream's report reveals Fall Guys reaches over 42 million watch hours on Twitch
Fall Guys and Monster Hunter Rise have the highest per cent of growth in streamers on Twitch and Youtube Gaming respectively, according to data from StreamElements and Rainmaker.gg
Augmented Reality
Eight UK Studios selected for possible Niantic Lightship partnerships
The studios will pitch their AR experiences later this summer
Casual Gaming
7Seas Entertainment has announced a new platform for short games available on Google Play
Gamer Shorts already has 25 short and easy mobile games in place
Gender Equality In Gaming
Women in Games launches free guide to gender equality in gaming
Building a Fair Playing Field is out now
Big Business
Saudi Arabia approves Microsoft’s acquisition of Activision Blizzard
The Middle Eastern country is the first to recognize the acquisition
New Position
Reko Ukko joining Next Games as Chief Creative Officer
This is Next Games' first leadership team announcement since its acquisition by Netflix Games
New Hire
Roblox appoints Steve Park as Asia-Pacific head of public policy
The Meta veteran joins the Roblox team this week
Make Your Cash Flow
Level up your monetisation and finance strategies with expert insight at Pocket Gamer Connects Helsinki!
Hear from the leading monetisation and financial experts at our Helsinki show this November 27-28
Hot Five
Hot Five: August 22nd. The mobile games industry's unmissable news, features and more
The HOTTEST stories on PocketGamer.biz in the last week
Interview
Aviram Steinhart: We knew that RAID: Shadow Legends was going to be special
We spoke to the Plarium CEO about the success of the company’s flagship title
Big Trouble In Little China
Tencent lays of 5500 staff members
The Chinese company posted its first ever year-on-year decline in the latest quarterly report
New Studio
Virtuos launches new studio in Kuala Lumpur to bolster Southeast Asian presence
The new studio was founded by a team of veterans with over 20 years of experience in AAA game development
Quarterly Reports
NetEase sees a 12.8% year-on-year increase in net revenue
The company has dodged the current trend of decline
Job Openings
Mattel to grow its digital gaming sector with new job openings
New managerial positions include head of business development and licensing, senior manager of mobile licensing, and senior manager of PC/Console licensing
Soft Launch
Space Ape Games' Boom Beach: Frontline soft launch surpasses 1.3 million downloads after 10 days
The London-based mobile games developer aimes to capture the imagination of the Supercell player community with Boom Beach: Frontlines
Interview
Rec Room: It needs to feel to a player like Rec Room was originally designed for whatever platform they’re on
We spoke to the game’s developers to discuss its success and their plans for the future
Organic Growth
Embracer Group Q1 financials reveals 107% increase in net sales
The Swedish video game company reports net sales of $682 million, a significant increase compared to last year
Track Time
Global trends, monetisation, blockchain and esports - get to know the insightful topic tracks at Pocket Gamer Connects Jordan
We’re bringing PG Connects to the Dead Sea this November! Get a glimpse at the amazing content we have lined up for you, and save up to £300 on your ticket if you book today.
Room For Growth
Room 8 Group introduces mobile game development brand Solid Bash
The brand will be a part of the newly-established Mobile Service Line
More Equals More
Embracer Group announces several acquisitions and new operative group
The Swedish video game and media company revealed the firm entered into an agreement to acquire IP rights to the Lord of the Rings and the Hobbit literary works by J.R.R Tolkein.
Battle Of The Brands
The financial sector weighs in on the Unity, AppLovin and ironSource battle
Various bankers and financiers offer their thoughts on the evolving story
Another Acquisition
Aonic acquires exmox for nearly $100 million dollars
“exmox possesses an expert level of knowledge and has a unique marketing platform which will substantially strengthen the future growth of Aonic," said Aonic co-founders
Interview
ironSource: It's impossible to predict what will work where
ironSource insiders on advertising, game development, and the success of Garawell Games
Ios Vs Android
Tenjin reports Android apps generated 14% more revenue than iOS apps in Q2 2022
The United States, Japan, and the United Kingdom had the most ad revenue last quarter for both iOS and Android apps
New Partnership
Adverty and Yazle announce in-game ad partnership
The partnership will make Yazle the exclusive vendor of Adverty products in the MENA region
Sailing Into The Future
Asmodee Digital renames itself Twin Sails Interactive as it shifts focus
The publisher is focusing on original indie and AA titles
Guest Post
Words from a CEO - Well done is better than well said
Jacki Vause on Riccitiello, Leadership, and the battle of the brands
Rpg Stats
Report: 63% of RPG revenue comes from mobile
Genshin impact was the most streamed title of June 2022
Invest In Yourself
Meet the right investor and secure funding for you game at Pocket Gamer Connects Helsinki
Connect with the business partners of your dreams this year at Pocket Gamer Connects Helsinki! You can sign up for our highly attended matchmaking events today.
A New Way To Monetise
wappier launches promotional pricing to help developers accelerate monetisation
New product adjusts prices based on an individual user's willingness to spend
Make Marketing Matter
Big or small - marketing must be part of your plan
Where does marketing sit within game development? Behaviour Interactive's Luc Duchaine argues that it's at the heart of the core team, from the very beginning of production
Quarterly Report
Garena sees sharp decreases in year-on-year bookings and revenue
This comes in spite of the continued success of Free Fire
The Significance Of Gen Z
Flexion Mobile new service targets gamers through TikTok influencers
“TikTok has the potential to reach a whole new generation of game players, so it’s vital for developers to include influencers on the platform in their marketing mix," said Audiencly CEO
Clash Quest Closure
Supercell to shelve Clash Quest in September
The game fell below the company’s expectations
Quarterly Report
Tencent reports first quarterly loss since first listing in 2004
The company’s revenue has decreased 3% year-on-year
New Iaa Feature
Liftoff releases new feature to improve IAA for advertisers
Advertisers who started using new IAA optimisation saw significant performance gains
Their Most Successful Event To Date
Space Ape Games discuss the success of their Eminem crossover event
The event achieved 3.7 million plays and 1.3 million players added Eminem songs to their playlists
Guest Post
Linda Ouyang: Overcoming the challenges facing today’s small, independent mobile game developers
95% of iOS developers generate just 2% of revenue.
Diversity Is Important
Riot Games releases 2021 diversity and inclusion report
Riot Games' diversity and inclusion report reveals a decrease in newly hired underrepresented minorities but an increase in newly hired female employees
Interview
Tilting Point's Samir Agili: The emergence of Web3 games resets the playing field
We spoke to the Tilting Point CEO about Web3, monetisation, and the future of mobile gaming
Speaker Spotlight
Decentraland Foundation’s Marketing Director Marja Konttinen on the metaverse as an open source public good
Learn from Pocket Gamer Connects Helsinki’s brightest minds as we hear from our speakers ahead of the September conference
Power To The People
Niantic launches New Voyager apprenticeship program in partnership with Tech Elevator
Successful applicants will be given tuition-free training and the opportunity to begin their careers in tech
Metaverse Matters
Meet the all-star speakers of next week's Metaverse Mixer!
Get the rundown on everything happening at our free, open to all event this year at Gamescom. Connect with top metaverse experts, drinks and snacks on us!
Superstar Cfos
How to hire a CFO for your mobile games studio
What makes a good Chief Financial Officer? Pollen CEO Martin Macmillan explains what a mobile games studio needs to know when considering a hire
Return Of Tgdc
Tencent Game Developers Conference returns for its sixth year on August 16th to 17th
Attendees can expect to see guest speakers from Supercell, USC Games, and Sumo Digital, who will share their insights into the development of the game industry
Battle Of The Brands
Is the AppLovin, Unity, and ironSource story really over?
Unity have reaffirmed their commitment to the ironSource merger, but AppLovin may not be out of the fight
Heading To Helsinki
Your pocket guide to attending Pocket Gamer Connects Helsinki this September
PG Connects is returning to Helsinki this September 27-28, read up on what’s going on and everything you can look forward to in this marvellous metropolis!
Scientific Partnership
NetEase Games and CCP Games team up to bring Project Discovery to mobile
NetEase Games EVE Echoes players can help scientific research to prevent and cure illnesses through Project Discovery
Ten Years Of Clash Of Clans
Ilkka Paananen: We haven’t seen an opportunity for NFTs to truly, truly make the experience better
The Supercell CEO spoke to Fast Company about development, longevity, and NFT’s