Interview
Aleksander Larson: A 100 percent player-owned, real-money economy is the way forward for the games industry
We spoke to the Sky Mavis co-founder and COO about the future of monetisation in the game space
Interview
Luis de la Camara: "microtransactions and incentivised ads are going to continue to be the main driver of revenue for mobile games."
We interview Rovio's Luis de la Camara about the mobile games industry
Honing In On Hybrid-casual
GameAnalytics offers tips for developers to succeed in new hybrid-casual genre
The new genre has emerged from the hugely competitive hypercasual
Interview
Chris Petrovic: "The gaming sector has the capability to launch the ‘next great entertainment franchise of the future"
We spoke to the FunPlus CBO about the history of the mobile gaming sector - and it's future
Blockchain Is Booming
Blockchain market is expected to reach $3.2 billion in the MENA region by 2024
Join us for Pocket Gamer Connects Jordan this November in the rising capital of crypto! You don’t want to miss the endless opportunities in this booming industry.
Language Localisation
Blend considers localisation "non-negotiable" in current gaming market
Study explores localisation’s value in-game and on gaming sites
Guest Post
The video hack gaming brands are using to build player loyalty
Gaming recaps give users a sense of achievement and remind them of their love for the game
Mobile Monetisation
Appodeal’s new ad monetisation index highlights USA’s increased ARPU on mobile
Analysis comes from 12 months of data up to June 2022
Adopting Trouble
Adopt Me shuts down in Belgium and The Netherlands
The Roblox game has been banned due to the use of lootboxes
The Hypercasual Market
The future of the hypercasual games market
The hypercasual market had a boom over the period of the pandemic but saw a drop in numbers in 2022
Interview
Abigail Rindo: Every game is a different problem to solve narratively and creatively
We spoke to King's narrative design director Abigail Rindo about Candy Crush Saga
Sound Design
Azur Games breaks down the benefits of sound design
“Sound design in games should be practical first”
Track Rundown
To self-publish or work with a publisher? Figure out what’s best for your game with the help of experts at Pocket Gamer Connects Helsinki!
Don’t miss joining us in Helsinki this September 27 to 28 for our grand return to the spiritual home of mobile gaming!
The Future Of Unity
Unity speak on new price increases and customer concerns
Unity has recently found itself surrounded by some controversy and confusion which has been addressed by senior vice presidents
Arcade Idle Accelerates
Infographic by Sensor Tower and Homa Games reveals 2050% growth of arcade idle genre
Dramatic growth between Q4 2020 and Q1 2022
Ott Advertisements
August’s top advertisers on OTT services in the US revealed
Hulu was the most popular service for advertisers, while back-to-school creatives dominated content
User Acquisition Survey
Digital Turbine releases App Install Marketing Survey results
Video ads prove to be the dominant user acquisition channel
Matchmaking Galore
Last chance to sign up to connect with active investors, top publishers, and leading developers in Helsinki!
PG Connects is returning to Helsinki – don’t miss your chance to get involved with our highly attended fringe events today, the registration deadline is coming up!
Competition Time
Win tickets to attend Pocket Gamer Connects Helsinki courtesy of .FUN
Submit your name to this amazing competition for the chance to win free tickets to our upcoming show in Helsinki!
New Partnership
YAHAHA announces partnership with CGTrader
Community-first UGC metaverse YAHAHA has announced a new partnership with the 3D model marketplace CGTrader.
Track Rundown
Get all the top tips and tricks to securing investment from top investors at Pocket Gamer Connects Helsinki!
Don’t miss joining us in Helsinki this September 27 to 28 for our grand return to the spiritual home of mobile gaming!
Global Revenue
Diablo Immortal generated $97 million in August
Honor of Kings topped the revenue charts for the month
Tower Defence
Tower Defence games to reach $2.3 billion in revenue by 2030
Android users generate 69% of the genre’s revenue
$1 Million In Funding Raised
Game studio Flick raises over $1 million in investments
The studio behind Flick Solitaire has raised over $1 million in investments with contributions from the likes of Miniclip
Profile
In the mobile games industry 'change is the only constant'
Hajar Noreddine of adjoe discusses revenue streams ahead of her talk at Pocket Gamer Connects Helsinki.
Profile
We talk to Huawei's Dr. Jaime Gonzalo ahead of Pocket Gamer Connects
"The games industry is blessed with many talented contributors, and will continue to be for many years."
Profile
The Head of Gaming Partnerships at Audiomob, Munib Tahir, on why audio advertising is the future of mobile monetisation
“Our advertisers are loving what we do as they see higher engagement and wider outreach for their ad placements.”
Profile
CEO of Freeverse Alun Evans discusses NFTs and the Metaverse ahead of Pocket Gamer Connects Helsinki
"NFTs will play a huge role as gamers realise, and begin to demand, that their digital content can and should be able to ‘travel with them’ across games and platforms."
Australian Game Developer Awards Nominees
IGEA announces their finalists for the 2022 game developer awards
The awards show has a series of mobile games up for nomination and features a mobile games category
Mobile Gaming Report
Western Europe sees a 27 per cent surge in hardcore mobile gaming
One fifth of mobile games in the region are paid apps
150 Million Downloads Milestone
Idle Miner Tycoon hits 150 million downloads
Kolibri Games celebrate their hit title Idle Miner Tycoon reaching 150 million downloads
Guest Post
What is a mobile app Unit Economics and how to calculate it properly?
AdQuantum's Pavel Belov discusses app monetisation and the basics of unit economics
Dropping The Bomb
Google Play implements review bombing prevention
Reviews will be delayed for 24 hours to give developers time to react
Jump In Now
MeetToMatch is live! Start connecting with 650+ leading games companies today
Start forming those essential connections and scheduling meetings today! Our MeetToMatch scheduling platform is now live, and you won’t want to miss out.
Listen Up
Why Google’s New Ad Policy Proves that Audio Ads are the Future
As regulations tighten and user expectations increase - how can developers ensure the audience engages with ads? Audiomob offers a way forward
Battle Of The Brands
AppLovin decides against another Unity acquisition bid
The company will focus on enhancing its existing services
Surfing The Web
Learn to navigate your way through the latest Web 3.0 has to offer at Pocket Gamer Connects Helsinki
As we journey to the next frontier of game development, find out who’s shaking up the market and reinventing the way we play games today
Million Lords Achieves A Million Downloads
Million Lords celebrates a million downloads
MMO title Million Lords is set to celebrate its third anniversary with a milestone of over a million downloads
Games Done Quick
Awesome Games Done Quick goes digital
The state’s recent implementation of anti-LGBTQ+ legislation and COVID-19 mandates were behind the decision
Industry Thoughts
Melanie Zimmermann "We invest in research and analytics. We want to know our players"
Melanie Zimmermann and Vinícius Gerez speak on the growing mobile gaming industry touching on UA and the gaming community
Company Culture
Ubisoft outline plans to amend company culture
The company hopes to address employee complaints, but is it enough?
50 Million Lifetime Registrations
Black Desert surpasses 50 million registered players
Video game developer Pearl Abyss announces that hit title Black Desert has exceeded 50 million lifetime registrations
Making Money Matters
Survey: Making money in mobile games
Help Wappier understand more about the ways in which developers are monetising mobile games with this online survey
Unity And Ironsource
Unity announce date for stockholders vote on ironSource merger
The vote will take place on October 7th, but neither company is likely to reject the merger
New Acquisition
Zynga closes acquisition of Storemaven
The acquisition is the first Zynga has made since its own acquisition by Take-Two
Monetisation And Marketing
74% of consumers use mobile ads to discover new apps
An ironSource report finds that relaxation is key both for downloads and usage
Maximise Your Revenue
Learn how to maximise your in-game revenue stream at Pocket Gamer Connects Helsinki
Gain in-depth insights from top experts when it comes to in-game monetisation at September’s leading conference
Company Profile
Company profile – Yahaha
Learn more about Yahaha, the Helsinki-based company that proudly celebrates its international roots
Optimise
App Store Optimisation's increasing role in user acquisition
App Store Optimisation Q&A tips from Simon Thillay, Head of ASO for AppTweak
Hot Five
Hot Five: September 12th. The five stories you need to know before you start your working week
The biggest stories on PocketGamer.biz in the last week