Uzu for iPad sales jump tenfold following App of the Week promo

Almost every developer will attest, simply getting an app onto a mobile marketplace is no longer enough promotion is often what separates the hits from the also-rans.

Studios are spoilt for choice when it comes to third-party promo tools the 'app a day' culture in particular boosting the sales of titles using the freemium model but, arguably, no method of marketing beats Apple's own toolset.Winning week

Pushing titles at the point of sale, having an app named as App of the Week is the pinnacle of such promotion, with Uzu for iPad developer Jason Smith revealing he saw his sales jump tenfold during such a run.

As collated by Ars Technica, sales of the app billed by Smith himself as a 'kinetic multitouch particle visualiser' jumped from around 2,000 a week pre-promotion to a total of 25,913 across the course of the seven days, generating just under $18,000 in revenue.

To put that figure in some kind of context, it would have taken Uzu around 13 weeks previously to earn such an amount, with daily downloads having peaked at 5,312 on July 25th equivalent to more than two and a half week's worth of sales at the title's previous rate.

Naturally, sales began to decline after the promo was over - although at a steady rather than drastic rate thanks to the app's top 10 placing.

In the week following its App of the Week spot, downloads topped 6,100, falling back to its standard daily sales rate of sub 500 two weeks after the promotion.

[source: Ars Technica]