How to leverage incentivised rewards for high value UA

We spoke to Nicholas Bloom from Exmox at Pocket Gamer Connects London 2026 about UA, incentivised rewards, and how to educate players and developers to get most of the system.

Hosted at The Brewery and the Barbican Centre, the conference welcomed c. 3,000 attendees from 1,600 companies across 60 countries. Delegates came from just about every corner of the industry (and beyond) – ranging from entry-level students and up-and-coming indies to senior decision-makers and executives from multi-billion-dollar companies.

What made PG Connects London special was its diverse audience, with 30% of attendees being C-level, with 69% in senior management roles, alongside a strong contingent of creators, with 64% identifying as game-makers across indie studios, developers, and publishers.

As ever, networking remained central to the event. More than 6,000 meetings were arranged through the MeetToMatch platform in addition to curated networking sessions and informal encounters across the show floor.

With London concluded, the PG Connects world tour now looks ahead to a busy few months.