Why Snapchat is the antidote to social media

We spoke to Sara Antonelli from Snap at Pocket Gamer Connects Helsinki 2025.

Pocket Gamer Connects Helsinki 2025 revisited Wanha Satama and revitalised the venue, transforming it into an electrifying hub for innovation, collaboration, and candid discussions about the future trajectory of the regional and global games business.

Over 1,350 delegates, 172 speakers, and 22 content tracks were packed into two dynamic days, proving once again why PGC Helsinki stands at the centre of the Nordic games industry ecosystem. It wasn’t about size this year – it was about substance: sharper insights, braver debates, and deeper cross-industry collaboration.

Many of the biggest names in the industry took part in the event, including Supercell, Rovio, Fingersoft, Housemarque, Remedy, Epic Games, Netflix, Plarium, Metacore, Crazy Games, Boom Bit, Take 2, Small Giant, Nazara, Rollic, Sumo, Wooga, Kwalee, Social Point, TikTok, AppCharge, FastPlay, Xsolla, Neon, Stash, Metaplay and many more.

Be a part of the next Pocket Gamer Connects: https://www.pgconnects.com/