Why Pocket Gamer Connects Summit Shanghai is an ultimate gateway to the world’s largest games market

Set your reminders, Pocket Gamer Connects’ inaugural Shanghai summit is fast approaching. Timely scheduled right ahead of ChinaJoy, the one-day event is an ideal entryway to the world’s largest and most lucrative games market - essential for companies just setting foot in or aiming to expand within the region.

Dubbed the financial capital of China, Shanghai is a key hub both within the Chinese and global games industry, serving as a base for numerous leading tech and game companies. This combined with the exciting activities surrounding ChinaJoy, makes the city an ultimate environment for building the kind of industry connections that unlock new opportunities and prosperous business strategies.

As a bonus, all tickets include an exclusive one-day pass to ChinaJoy!

Track lineup

Five dedicated tracks are featured at Pocket Gamer Connects Summit Shanghai, carefully curated to help companies familiarise themselves with the Chinese games market, as well as offer key knowledge to regional companies looking to expand their global audiences.

Global Trends

From East to West - Spanning across continents, this track provides an all-encompassing view of the games industry’s latest trends, facts, figures, and insights from around the globe, giving you a sharp understanding of regional nuances, market dynamics, and emerging opportunities.

Monetiser

Key trends in monetisation - Explore the latest advancements and innovations in targeted advertising, IAP strategies, and the most effective monetisation models to maximise revenue streams and build sustainable success.

The Growth Track

Essential forward planning - How to adopt the best strategies for growing your business in adverse and unfamiliar environments, optimise your game’s user interface, and make the most of player analytics? Gain vital insight on user acquisition, retention techniques, and how to grow your game. 

East to West

Unlock the Western markets - Huge potential is locked up in audiences beyond China’s massive domestic market. Our East To West track is specifically tailored to share the knowledge required to successfully reach those players - whether through UA techniques, distribution methods, player behaviour analysis, or particular industry trends, you will gain invaluable knowledge to help boost your game’s international performance.

West to East

Journey to the East - Get the lowdown on the ins and outs of the Eastern market to maximise the audience and make your game a hit. China may be the world’s biggest video games market, responsible for nearly $45bn of a $180bn sector, but it remains an unfamiliar and overwhelming territory to many Western companies. This track will provide the core elements necessary to make your adaptation a success.

Arriving on July 30th, Pocket Gamer Connects Summit Shanghai delivers over 10 hours of insight from more than 30 industry experts, tailored to local and international game companies. 

Secure your ticket today - saving you ¥430 ($60/£45)