Job

Game Circus logo

Mobile User Acquisition Specialist

Marketing / PR - Development - Dallas, United States of America

Job Title Mobile User Acquisition Specialist
Job Description

Game Circus is seeking an experienced mobile acquisition specialist to help guide the future of the company’s user acquisition efforts. Over the past three years, Game Circus has acquired over 150 million users and propelled multiple games to the top ranked positions on the Apple, Google and Amazon marketplaces.

The Company employs a global acquisition strategy, focusing on purchasing users at sub-LTV prices, supplemented with strategic burst campaigns to drive organic installs. We are looking for someone with significant experience in mobile acquisition, mobile analytics, great organizational skills, strong strategic and analytic thinking ability, and who is a highly collaborative leader.

The candidate is expected to have knowledge of the various mobile acquisition channels in existence today, a strong understanding of the differing app ranking algorithms on all major marketplaces, and to join the company with an assortment of well-formed strategies to drive the highest possible ROI for every ad dollar we spend. In turn, this candidate will work on a small team comprised of analysts and company executives and will be taught the various strategies and trade secrets Game Circus has cultivated over its three years of constant experimentation and learning within the mobile app space.

Responsibilities:

  • Define marketing campaign and cross-promotion strategies
  • Daily management of ad campaigns, tracking, reporting and optimizations
  • Perform post campaign ROI and LTV analysis
  • Interact with external ad networks, forging partnerships and seeking out new opportunities
  • Identify direct deal partnerships and establish relationships within the industry
  • Work with our art and design teams to produce and test advertising creatives
  • Advise on implementation of mobile analytic solutions and tracking
  • Perform market research and analysis
  • Should have strong familiarity with MS-Excel

The ideal candidate will be motivated by and embrace the intellectual challenge presented by competing to acquire users within the ever changing mobile app space, and will constantly seek out new and better ways to drive high value users to our diverse portfolio of mobile games.

Sector Development
Category Marketing / PR
Level Manager
Contract Type Permanent
Salary 100,000 or more
Date Posted 4 April 2014
Contact Kira McStay
Email kmcstay@gamecircus.com
Recruiter Game Circus
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