South Korea's largest performance-based mobile ad network has opened a Japanese office.
Located in Tokyo, IGAWorks Japan is a 100 percent-owned subsidiary of IGAWorks.
The move comes as the company looks to attract more Asian campaigns from US and European publishers.
Big in Korea
IGAWorks announced in June that four of the top five Kakao mobile games in Korea were promoted via one of its burst CPI campaigns.
"I am truly excited to bring our high performing mobile ad solutions to one of the most advanced mobile markets in the world," said Eric Ma, IGAWorks' CEO.
"In Korea, we proved to be most effective burst CPI campaign channel for ranking boosting and organic lifting. We hope to be exactly that in Japan."
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A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
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