Success in the west: Puzzle & Dragons passes 2 million downloads in North America

Success in the west: Puzzle & Dragons passes 2 million downloads in North America
Despite passing the 20 million mark in Japan at the start of October, mobile phenomenon Puzzle & Dragons found itself in a difficult situation, with growth slowing in its home territory.

How do you progress when you've hit the peak, reaching near saturation point in your territory?

Naturally, developer GungHo looked to the west to broaden its audience, rolling out Puzzle & Dragons across the US and UK on iOS and Android, and the firm's latest stats suggest said strategy is beginning to pay off.

Keeping the fire burning

Numbers released by the firm suggest Puzzle & Dragons has now hit 2 million downloads in North America, with the game serving as another example of a distinctly Asian game finding success in the west.

"To date, Puzzle & Dragons has collectively reached 23 million downloads in Japan, North America and Korea alone," the company said in a statement.

"Puzzle & Dragons continues to see tremendous growth thanks to the game's addictive combination of puzzle, dungeon-crawling and monster-collecting gameplay."

News of the game's growth in North America comes days after its unofficial sequel – Divine Gate – passed the 1 million user mark in Japan.

The company was also recently acquired a stake in Clash of Clans developer Supercell, with speculation suggesting GungHo will work closely with the Finnish studio to help expand its hand in western markets yet further.
Features Editor

Matt is really bad at playing games, but hopefully a little better at writing about them. He's Features Editor for, and has also written for lesser publications such as IGN, VICE, and Paste Magazine.


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alex reed
Lloyd FlowSpark
Highly doubt this is some vanity install exercise for them, they will have a CPA and conversion rate alllll worked out.
Ric Moore
They might have paid for 2m installs and made a loss. The figure on it's own doesn't infer success. That said, they'd be pretty crazy to pay for that many installs if they hadn't knowingly tuned it to make more money back.
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