News

Fingersoft releases Chinese edition of Hill Climb Racing

Fingersoft releases Chinese edition of Hill Climb Racing

With the help of its publishing partner MyGamez, Finnish developer Fingersoft has embraced the Chinese market with the release of Hill Climb Racing: China Edition on all prominent Android app stores in the region.

MyGamez specialises in bringing non-native mobile games to the Chinese market, and it's no surprise that Fingersoft should turn its attention more specifically towards the east after Hill Climb Racing has garnered 260 million downloads worldwide.

The game's China Edition was released during Chinese New Year celebrations, with monthly updates scheduled to add more content over time.

China climber

“The purpose of Hill Climb Racing: China Edition is to bring the original game’s fun and engaging game play to the Chinese close to 300 million mobile gamer audience, in a culturally meaningful context,” says Mikael Leinonen, CEO of MyGamez.

Interestingly, Leinonen also states that the original, non-localised version of Hill Climb Racing already boasts over 15 million downloads across Chinese app stores.

But Fingersoft's Jarkko Paalanen still believes that localisation is key.

“With the good experience we got from publishing the original Hill Climb Racing with MyGamez in China, it made perfect sense for us to put more effort on catering to the market specific needs,” he says.

“Providing the best possible experience to our fans has always been a priority to us. We’ve been very pleased to work with MyGamez to tackle the fragmented Android application store market in China."


Features Editor

Matt is really bad at playing games, but hopefully a little better at writing about them. He's a Staff Writer for PocketGamer.biz, a regular reviewer for PocketGamer.co.uk, and has also written for lesser publications such as IGN, VICE, and Paste Magazine.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.