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About
About
David has worked in the video game industry for more than ten years and has previously worked for Edge magazine and Rockstar Games. He is also the author of Game On!: From Pong to Oblivion – The Greatest Video Games of All Time.
Articles featuring David McCarthy
Articles featuring David McCarthy
DOTTED LINES
Jun 21st, 2016
How legal issues in Japan could seriously disrupt your plans for overseas expansion
PRESS POWER
Jun 7th, 2016
PRing mobile games in Japan is tough, but you get better results than trying to PR mobile games in Europe
DIFFERENT STROKES
Apr 13th, 2016
Paid for reviews and no soft launch strategy: the challenges of launching in Japan
VICE VERSA
Jul 28th, 2015
Learn how to break into the Japanese market via lessons in the other direction
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