Advertising
Article Types
- All [36]
- Infographic [1]
- Business & Production [1]
- The IAP Inspector [1]
- Video [2]
- Stateside [2]
- Week that was [3]
- Deal [5]
- Special Report [7]
- Profile [7]
- Mobile Mavens [7]
Interview
Dec 12th, 2019
IronSource's Sandra Schneider on using ads to improve retention and monetisation
Feature
Nov 4th, 2019
What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers
News
Aug 16th, 2019
Animoca Brands and Winfinite firm Versus Systems sign $500k mutual investment deal
Hong Kong publisher may leverage ad tools through its existing partnerships with other firms
News
Jul 16th, 2019
The top global game advertisers in the US, Japan and South Korea for June 2019
SocialPeta data shows which games are generating the highest number of ad impressions
News
Jun 18th, 2019
Synative Playable Studio now lets devs create Google Play ‘Try Now’ demos for free
Job News
May 3rd, 2019
Mobile ad tech firm Pocketmath appoints Joanne Joynson-Hewlett as CEO
“It is a time of unprecedented growth and opportunity for Pocketmath”
News
Apr 2nd, 2019
Mobvista revenue from programmatic advertising grew 99 per cent in the wake of its IPO
Ad tech platform reports a 38.9 per cent annual increase in total revenue, hitting $435 million
Comment & Opinion
Mar 26th, 2019
Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game
High definition images offer an eye-catching solution to getting user attention
News
Mar 12th, 2019
Animoca Brands agrees $8.9m deal to resell iClick advertising inventory
“This deal with Vigame is an important first step in our broader partnership with iClick”
Comment & Opinion
Mar 12th, 2019
How live user comments for in-game mobile ads are boosting developer revenues
AdTiming explains the benefits of its Creative Timing and AdMuing tools
Comment & Opinion
Jan 16th, 2019