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King makes up nearly 25% of Activision Blizzard's $6.6 billion in sales for 2016

MAUs fall but players are more engaged
King makes up nearly 25% of Activision Blizzard's $6.6 billion in sales for 2016

Activision Blizzard (NASDAQ:ATVI) has released its financials for its Q4 FY16 for the three months ending December 31st 2016.

It posted sales of $2 billion for the quarter, up 49% year-on-year. Sales for the overall year were $6.6 billion, up 42% year-on-year.

It broke out King's numbers separately, which saw sales of $436 million for the quarter. Its overall sales for 2016 were $1.59 billion, accounting for nearly a quarter of all Activision Blizzard sales.

Less players, more engaged

Activision Blizzard also broke out King's MAUs, with 355 million MAUs in Q4, a decrease of 39 million MAUs quarter-on-quarter. Overall for 2016 King's portfolio of games took in 405 million MAUs.

These players are also highly engaged, spending an average of 34 minutes a day on King games. Bookings for King games also increased for the sixth consecutive quarter while the Candy Crush series maintained stable sales.

King was acquired by Activision Blizzard for $5.9 billion back in November 2015. With relatively stable sales since the deal closed, it looks like the investment was a smart move for the publisher.