Week In Views
Xbox’s search for direction and a closer look at Candy Crush All Stars | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Company Profile
King
Website
www.king.com
About
King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games. We have developed more than 200 fun titles, offering games that are enjoyed all around the world.
Related People
Dominique Devoucoux
Head of Audio
Catt Mott
Senior Narrative Lead
Abigail Rindo
VP of creative
Andrea Serfaty
Principal UX Designer
Luken Aragon
VP of Marketing
Kiki Olofsson
Senior Studio Art Director
Todd Green
Candy Crush franchise general manager
Brian Burford
GM, Candy Crush Soda Saga
Luke Jackson
Product Manager, Candy Crush
Anna Busquet
Business Director of New Games
Mark Taylor
Chief People Office
Tobi Ibikunle
Software Engineer
Paula Ingvar
GM, Candy Crush Saga
Therese Sander
lead level designer on Candy Crush Saga
Roberto Kusabbi
Candy Crush Senior Director, Product Marketing
Jay Foreman
Level Design Craft Lead
Vanesa Tate
Head of Eternal Games and Audio
Frances Light
Global Director, Diversity and Inclusion
Oleg Pridiuk
Evangelist, Defold
Ben Hollis
Lead Game Designer
Sian Finnis
Senior Director of Marketing Studio
Tjodolf Sommestad
President
Riccardo Zacconi
CEO
Marta Cortinas
Executive producer
Trevor Burrows
VP of Farm Heroes Saga
Alena Rybik
Senior Product Director
Mick Heijkens
Senior Game Designer
Sebastian Knutsson
Chief Creative Officer
+25 more
Accolades
Articles featuring King
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All Stars
Candy Crush All Stars crowns 2026 champion: 10 contenders, hardcore levels and $1m on the line
PocketGamer.biz attends the 2026 Live Final in London for a taste of the competition
Pgc Barcelona
One year after PGC Barcelona's global games hub panel: What's changed?
A year after PGC Barcelona asked panellists whether the city had become a global gaming hub, we revisit their thoughts and predictions around talent, funding and creation ahead of next week's sequel
Best Of Iberia In 2026
The Top 30 Iberia Game Makers of 2026
The Spanish and Portuguese movers and shakers of the last 12 months revealed!
Nordic Best Of 2026
The Top 30 Nordic Game Makers of 2026
The Nordic movers and shakers of the last 12 months revealed!
Jobs Roundup
June 2026's Movers and Shakers: PocketGamer.biz expands, King's new CMO, plus hires at Rovio, Scopely and more
Our regular roundup of the mobile games industry's movers and shakers
European Impact
King’s first European market report reveals mobile's €5.9bn economic impact for the continent
Mobile studios in Europe employ 30,000 people, while 61% of public play mobile games
Uk Best Of 2026
The Top 50 UK Game Makers of 2026
The UK movers and shakers of the last 12 months revealed!
Jobs Roundup
May 2026's Movers and Shakers: Xbox leadership reshuffle, Stillfront hires CHRO, and more
Our regular roundup of the mobile games industry's movers and shakers
Week In Views
GameStop's eBay bid, Xbox's leadership reset and Candy Crush's marketing lessons | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Marketing Moves
All Stars, ASMR and IRL experiences: Candy Crush’s marketing strategy unwrapped
We meet with King’s marketing team to discuss strategy, branding, and how to advertise a 14-year-old game
Jobs Roundup
April 2026's Movers and Shakers: Jam City's new CEO, Roblox's GM for Europe, Apple's Tim Cook stepping down, and more
Our regular roundup of the mobile games industry's movers and shakers
Hot Five
Hot Five: Arknights: Endfield approaches $100m, Xbox mobile store still in development, and government support becomes a priority
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Competing In Casual
King president Todd Green talks new game development, competition and "doubling down" on the casual market
As part of our tour of the London studio, we speak to Green about how King operates what its relationship with parent company Microsoft is like
Hot Five
Hot Five: Inside King’s London studio, how h8games reinvented itself, and Sonic Rumble’s rebrand
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Exclusive Inside Look
Inside King’s London headquarters: "We have people in the London studio working on all of our titles"
PocketGamer.biz receives an invitation into King’s London office, to speak with president Todd Green and others
Sporting Surprise
Candy Crush takeover at the Intuit Dome aims for broader brand recognition
Among the mascots, actress Anna Faris was revealed to be inside the Bubblegum Troll
Podcast | Episode 86
The final word on GDC | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 86...
Hot Five
Hot Five: GDC 2026, ByteDance to sell Moonton, and Candy Crush’s "incredibly valuable" feedback loop
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Major Milestone
King’s Farm Heroes Saga officially hits $2 billion
PocketGamer.biz has learned that Farm Heroes Saga reached the $2 billion lifetime revenue mark
Candy Campaign
How a Candy Crush video series triggered an "incredibly valuable" feedback loop
Fans give constructive feedback off the back of behind-the-scenes series Crush & Tell
Jobs Roundup
March 2026's Movers and Shakers: Pokémon’s product marketing manager, multiple King promotions, founding Rocket Game Talent, and more
Our regular roundup of the mobile games industry's movers and shakers
All Stars Arrives
Making Candy Crush All Stars match ready with fresh mechanics and first official partnership
Senior game designer Dasha Mironava and principal games designer Therese Sander share details on All Stars’ design philosophy, new multiplier mechanic and Life Savers partnership
Legacy Games
How King grew Pet Rescue Saga to $1 billion and sustained it for over a decade
King’s Oriol Caro discusses how long-term live ops shape decisions for legacy mobile titles
Winners Revealed
Grand Mountain Adventure 2 wins mobile honour at Swedish Game Awards
Mojang Studios’ Minecraft secured Best Live Service, while Candy Crush Saga earned a nomination in the same category
Ready To Reflect
Matthew Ball's State of Video Gaming in 2026: "China is eating the video games industry"
Highlights from the State of Video Gaming in 2026 report include content sales growth, fewer layoffs and victory for China and Roblox
Crushable Consortium
King and Yahoo Games: filling a bite-sized "appetite" with Candy Crush Crushable
Candy Crush Saga VP of marketing Luken Aragon and Yahoo head of games Andrew Pedersen discuss the new daily puzzle title
Podcast | Episode 81
Ubisoft turmoil and what happened to Big Fish Games? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 81...
New Games
New release roundup: Candy Crush Crushable, Dokimon Quest, Tetris Block Party, and more
We highlight the latest new games that have broken cover over the past week
Candy Crush Crushable
Candy Crush Crushable is a new daily puzzle game exclusive to Yahoo Games
King’s daily logic title will support Yahoo Games’ comeback, aiming to be "a best-in-class destination for casual play"
Candy Crush Challenge
Crafting Candy Crush’s difficulty: Blockers, level design, AI and the "complexity staircase"
Candy Crush’s senior product manager John Davies shares level design insights and tips on making a challenging puzzle fun
Creative Candy
Competitive or casual? Designing Candy Crush with "a spectrum of flavours"
King’s senior game designer Mick Heijkens shares insights into game system overhauls, experimental design, and pleasing "a wide mix of playstyles"
Enhanced Experience
UX in Candy Crush and the "deceptively complex" world of boosters
King’s principal UX designer Andrea Serfaty talks player experience, the Super Colour Bomb, and more
Best Of 2025
Aaron Astle’s top stories of 2025: Solitaire’s surge, Nintendo Switch 2, and Pokémon TCG Pocket dethrones Pokémon Go
PocketGamer.biz news editor Aaron Astle revisits his top stories from 2025
For The Fish
How player feedback, memes, and rebuilt architecture led to Candy Crush’s "Fish 3.0"
As Candy Crush’s Swedish Fish fell behind, the team set out to revolutionise their mechanics to meet modern gameplay standards
Candy Crush Collectibles
Why collectibles matter and how pins "explore details of the Candy Crush world"
Artists and narrative designers spent hundreds of hours coming up with pins, introduced into Candy Crush in 2023. We ask senior narrative designer Catt Mott if they’ve paid off
Sustaining A Saga
Candy Crush Soda Saga: 11 years, 18,000 levels, and a "turning point for the Candy Crush franchise"
Soda Saga general manager Brian Burford reflects on the history, highlights, and evolution of the match-3 game
Week In Views
Krafton's AI shake-up, NCsoft's Horizon MMO reveal, and Candy Crush Saga Adventures | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Play Store Parley
Top 50 mobile games could all face higher 20% fee under Epic and Google's Play Store plans
Games selling cosmetics will only be charged a 9% fee under Google’s new policy, but gameplay advantages will come with a 20% cut
Mobile Minecraft
Mojang and King launch Minecraft Blast playtest in Malaysia
The mobile Minecraft game is a puzzle title with familiar creatures and items
Design Details
How Saga Adventures make Candy Crush a "living, breathing universe"
Software engineer Tobi Ibikunle shares insights into Candy Crush’s approach to gameplay-narrative integration
Crush & Tell
Crush & Tell: Candy Crush’s behind-the-scenes series will explore game design and development
Candy Crush VP of marketing Luken Aragon gives the scoop on King’s series premiering today
Candy Cookbook
Candy Crush dessert cookbook Tasty releases with 50+ recipes
Instructions detail how to make chocolate squares, cakes, wrapped sweets, the Colour Bomb and more
New Offerings
Candy Crush to launch official dessert cookbook this October
The candy-themed cookbook is now available for pre-order
Data Dive
H1 2025 genre analysis: Mobile strategy games surge to $10.6bn as RPG revenue tumbles
We analyse AppMagic data to determine the top genres globally and in the US, comparing rising stars with stumbling giants
Hot Five
Hot Five: Zenless Zone Zero's $442m year one, King reportedly loses 10% of staff, and Toca Boca hit by layoffs
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Failure To Launch
What happens now for Xbox's mobile ambitions?
Microsoft's mobile strategy is cooked
Podcast | Episode 59
A dark day for Xbox | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 59...
Job Losses
Report: King loses 10% of staff as Microsoft makes games division cuts
Candy Crush maker hit hard by redundancies across games group
Candy Crown
King crowns 2025 Candy Crush Saga All Stars champion and dishes out $1m prize pool
Tiago P from Portugal won this year’s tournament, claiming $500,000 in prize money