Collabs Corner
September’s Collabs Corner: Raiding John Cena in Clash of Clans, Among Us in Subway Surfers, and more
The latest crossovers in mobile games, all in one place
Company Profile
King
Website
www.king.com
About
King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games. We have developed more than 200 fun titles, offering games that are enjoyed all around the world.
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Todd Green
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Sian Finnis
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Luken Aragon
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President
Andrea Serfaty
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Therese Sander
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Tobi Ibikunle
Software Engineer
Dominique Devoucoux
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Paula Ingvar
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Accolades
Articles featuring King
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Making Music
Candy Crush teams up with Shania Twain and Zedd for Music Season 2026
The interactive video includes hidden clues and prizes for fans to discover
Jobs Roundup
September 2026's Movers and Shakers: Savvy Games Group, Supercell, Scopely, King, Moloco and more
Our regular roundup of the mobile games industry's movers and shakers
Jobs Roundup
August 2026's Movers and Shakers: Supercell, Scopely, Xsolla, King, Exmox and more
Our regular roundup of the mobile games industry's movers and shakers
Puzzle Power
Puzzle accounts for 44% of casual mobile earnings in H1 2026
Match-3 has contributed 51% of puzzle’s earnings
Jobs Roundup
July 2026's Movers and Shakers: Rollic, Scopely, Nodwin Gaming, Rovio and more
Our regular roundup of the mobile games industry's movers and shakers
H1 2026 Report
H1 2026 genre analysis: strategy stumbles, RPGs fall, and puzzle revenue ramps up
We analyse AppMagic data to determine the top genres both globally and in the US, with close competition between strategy and puzzle genres seemingly ahead
Xbox Reset
King and Mojang to report directly to Xbox CEO Asha Sharma after company "reset"
The Candy Crush and Minecraft developers were highlighted for their large player bases
Sweeping Cuts
Xbox to cut 3,200 jobs and divest five studios
Microsoft is laying off 1,600 staff today and will make more staff redundant over the coming year
Candy Crush Cabs
Candy Crush gives football fans a free ride in designated "Candy Cabs"
Football fans can get a free taxi in New York City today, provided they complete a level of Candy Crush
Jobs Roundup
June 2026's Movers and Shakers: Hires and promotions at Roblox, Scopely, Metacore and more
Our regular roundup of the mobile games industry's movers and shakers
Region Focus
State of Play: The challenges and opportunities facing the Nordic games industry
We delve into the vibrant games hubs across Sweden, Finland, Norway and Denmark - and the key challenges they face
Hot Five
Hot Five: Record D2C sales, WWDC26 takeaways, and Two Desperados secures $20m
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 93
Record D2C revenue and international studios flock to Spain | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 93...
Week In Views
Xbox’s search for direction and a closer look at Candy Crush All Stars | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
All Stars
Candy Crush All Stars crowns 2026 champion: 10 contenders, hardcore levels and $1m on the line
PocketGamer.biz attends the 2026 Live Final in London for a taste of the competition
Pgc Barcelona
One year after PGC Barcelona's global games hub panel: What's changed?
A year after PGC Barcelona asked panellists whether the city had become a global gaming hub, we revisit their thoughts and predictions around talent, funding and creation ahead of next week's sequel
Best Of Iberia In 2026
The Top 30 Iberia Game Makers of 2026
The Spanish and Portuguese movers and shakers of the last 12 months revealed!
Nordic Best Of 2026
The Top 30 Nordic Game Makers of 2026
The Nordic movers and shakers of the last 12 months revealed!
European Impact
King’s first European market report reveals mobile's €5.9bn economic impact for the continent
Mobile studios in Europe employ 30,000 people, while 61% of public play mobile games
Uk Best Of 2026
The Top 50 UK Game Makers of 2026
The UK movers and shakers of the last 12 months revealed!
Jobs Roundup
May 2026's Movers and Shakers: Xbox leadership reshuffle, Stillfront hires CHRO, and more
Our regular roundup of the mobile games industry's movers and shakers
Week In Views
GameStop's eBay bid, Xbox's leadership reset and Candy Crush's marketing lessons | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Marketing Moves
All Stars, ASMR and IRL experiences: Candy Crush’s marketing strategy unwrapped
We meet with King’s marketing team to discuss strategy, branding, and how to advertise a 14-year-old game
Jobs Roundup
April 2026's Movers and Shakers: Jam City's new CEO, Roblox's GM for Europe, Apple's Tim Cook stepping down, and more
Our regular roundup of the mobile games industry's movers and shakers
Hot Five
Hot Five: Arknights: Endfield approaches $100m, Xbox mobile store still in development, and government support becomes a priority
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Competing In Casual
King president Todd Green talks new game development, competition and "doubling down" on the casual market
As part of our tour of the London studio, we speak to Green about how King operates what its relationship with parent company Microsoft is like
Hot Five
Hot Five: Inside King’s London studio, how h8games reinvented itself, and Sonic Rumble’s rebrand
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Exclusive Inside Look
Inside King’s London headquarters: "We have people in the London studio working on all of our titles"
PocketGamer.biz receives an invitation into King’s London office, to speak with president Todd Green and others
Sporting Surprise
Candy Crush takeover at the Intuit Dome aims for broader brand recognition
Among the mascots, actress Anna Faris was revealed to be inside the Bubblegum Troll
Podcast | Episode 86
The final word on GDC | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 86...
Hot Five
Hot Five: GDC 2026, ByteDance to sell Moonton, and Candy Crush’s "incredibly valuable" feedback loop
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Major Milestone
King’s Farm Heroes Saga officially hits $2 billion
PocketGamer.biz has learned that Farm Heroes Saga reached the $2 billion lifetime revenue mark
Candy Campaign
How a Candy Crush video series triggered an "incredibly valuable" feedback loop
Fans give constructive feedback off the back of behind-the-scenes series Crush & Tell
Jobs Roundup
March 2026's Movers and Shakers: Pokémon’s product marketing manager, multiple King promotions, founding Rocket Game Talent, and more
Our regular roundup of the mobile games industry's movers and shakers
All Stars Arrives
Making Candy Crush All Stars match ready with fresh mechanics and first official partnership
Senior game designer Dasha Mironava and principal games designer Therese Sander share details on All Stars’ design philosophy, new multiplier mechanic and Life Savers partnership
Legacy Games
How King grew Pet Rescue Saga to $1 billion and sustained it for over a decade
King’s Oriol Caro discusses how long-term live ops shape decisions for legacy mobile titles
Winners Revealed
Grand Mountain Adventure 2 wins mobile honour at Swedish Game Awards
Mojang Studios’ Minecraft secured Best Live Service, while Candy Crush Saga earned a nomination in the same category
Ready To Reflect
Matthew Ball's State of Video Gaming in 2026: "China is eating the video games industry"
Highlights from the State of Video Gaming in 2026 report include content sales growth, fewer layoffs and victory for China and Roblox
Crushable Consortium
King and Yahoo Games: filling a bite-sized "appetite" with Candy Crush Crushable
Candy Crush Saga VP of marketing Luken Aragon and Yahoo head of games Andrew Pedersen discuss the new daily puzzle title
Podcast | Episode 81
Ubisoft turmoil and what happened to Big Fish Games? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 81...
New Games
New release roundup: Candy Crush Crushable, Dokimon Quest, Tetris Block Party, and more
We highlight the latest new games that have broken cover over the past week
Candy Crush Crushable
Candy Crush Crushable is a new daily puzzle game exclusive to Yahoo Games
King’s daily logic title will support Yahoo Games’ comeback, aiming to be "a best-in-class destination for casual play"
Candy Crush Challenge
Crafting Candy Crush’s difficulty: Blockers, level design, AI and the "complexity staircase"
Candy Crush’s senior product manager John Davies shares level design insights and tips on making a challenging puzzle fun
Creative Candy
Competitive or casual? Designing Candy Crush with "a spectrum of flavours"
King’s senior game designer Mick Heijkens shares insights into game system overhauls, experimental design, and pleasing "a wide mix of playstyles"
Enhanced Experience
UX in Candy Crush and the "deceptively complex" world of boosters
King’s principal UX designer Andrea Serfaty talks player experience, the Super Colour Bomb, and more
Best Of 2025
Aaron Astle’s top stories of 2025: Solitaire’s surge, Nintendo Switch 2, and Pokémon TCG Pocket dethrones Pokémon Go
PocketGamer.biz news editor Aaron Astle revisits his top stories from 2025
For The Fish
How player feedback, memes, and rebuilt architecture led to Candy Crush’s "Fish 3.0"
As Candy Crush’s Swedish Fish fell behind, the team set out to revolutionise their mechanics to meet modern gameplay standards
Candy Crush Collectibles
Why collectibles matter and how pins "explore details of the Candy Crush world"
Artists and narrative designers spent hundreds of hours coming up with pins, introduced into Candy Crush in 2023. We ask senior narrative designer Catt Mott if they’ve paid off
Sustaining A Saga
Candy Crush Soda Saga: 11 years, 18,000 levels, and a "turning point for the Candy Crush franchise"
Soda Saga general manager Brian Burford reflects on the history, highlights, and evolution of the match-3 game