Adjust launches beta for AI-powered Growth Copilot for marketers

App analytics company Adjust has launched the beta for its new Growth Copilot tool aimed at supporting marketers with their user acquisition campaigns. 

The firm said the AI-powered platform lets users access performance insights across channels, campaigns and KPIs.

Adjust said marketers can use the tool to diagnose sudden performance changes or improvements in a campaign, spot top/low-performing creatives, detect data anomalies and receive actionable insights.

“First step”

“The way we make data-driven decisions is changing. Instead of complicated drill-downs and filtering, we now ask direct questions to quickly get accurate, contextual answers from our data,” said Adjust CEO Andrey Kazakov. 

“We are embracing this trend by enabling our clients to ask questions directly within our product, which also provides exact references for each insight. 

“This is the first step toward fully automating decision-making. Since we understand the business outcomes growth professionals want, we can use LLMs to power those decisions.“