Almedia announced as diamond sponsor for Pocket Gamer Connects London 2025

• Discover how Almedia, founded by Moritz Holländer at 17, is transforming user acquisition
• Connect with Almedia at the Global Connects Party, which they proudly co-sponsor

Pocket Gamer Connects London 2025 proudly announces Almedia as the Diamond Sponsor. Founded by Moritz Holländer at the remarkable age of just 17, Almedia is a leading player in rewarded User Acquisiton (UA) for mobile games and one of the largest and fastest growing UA companies in the world, identified by Singular as the fifth-highest absolute leader for ad spend growth globally.

With market-leading data analytics, they create reward funnels that drive engaged, high-spending users to your games. This approach delivers the best value for ad spend and allows their partners to reach maximum UA efficiency while scaling. This was achieved while delivering a great experience to their community of over 35 million users. Thanks to their consistently excellent testimonials, their reward platform Freecash is considered the most trustworthy across the entire industry, which is why they keep returning, and they keep spending.

"We look forward to connecting with you in London, and to adding your great games to our network." Almedia

Moritz Holländer, Jan Sommerfeld and Federica Stiscia to share insights at Pocket Gamer Connects

As part of their participation at Pocket Gamer Connects London 2025, Almedia’s leadership team, Moritz Holländer, Jan Sommerfeld and Federica Stiscia, will deliver valuable insights across a range of key topics in user acquisition and player engagement.

Moritz Holländer, Almedia’s founder, will take the stage with his talk, "Why Game Developers Are Suddenly Investing Millions Of Dollars In UA Budgets Per Day." Drawing from his remarkable journey—from founding Almedia as a teenager to scaling it into an industry leader—Holländer will share cutting-edge insights into the latest UA trends and strategies. Attendees will learn how Almedia’s innovative reward funnels and data-driven approaches help developers maximize UA efficiency and achieve significant ROI.

Meanwhile, Jan Sommerfeld, Almedia’s Chief Operations Officer, will present a session titled "The Perfect Player – Research Results & Characteristics of High-Value Users in Rewarded Engagement." With over 10 years of experience scaling digital platforms across Europe and Asia, Sommerfeld has a proven track record of driving growth and crafting successful market entry strategies. In his talk, he will explore the key traits of high-value players, providing actionable insights on how to identify, engage, and retain them. Sommerfeld will also emphasize why rewarded engagement is crucial for unlocking player potential and ensuring long-term success for mobile games.

Federica Stiscia, Gaming Partnerships Manager at Almedia, will join the panel discussion "How User Acquisition is Evolving in 2025." With 10 years of expertise in mobile advertising and a focus on building and nurturing strategic partnerships across the EMEA region, Federica will offer a unique perspective on the future of UA. Her insights will provide attendees with actionable strategies to navigate the rapidly changing UA landscape.

With these engaging talks and panel discussions, Almedia’s team will deliver unmatched expertise and practical knowledge for developers looking to elevate their UA strategies and player engagement efforts. Don’t miss the chance to learn from the industry’s leading voices at Pocket Gamer Connects London 2025!

Almedia Co-Sponsoring the Global Connects Party

In addition to their Diamond Sponsorship, Almedia will be co-sponsoring the Global Connects Party on Day 1 of Pocket Gamer Connects London. This highly anticipated networking event brings together industry leaders, developers, and publishers for an evening of celebration, collaboration, and connection.

The Global Connects Party is the perfect opportunity to unwind, share ideas, and form lasting partnerships in the mobile games space. Almedia invites all attendees to join the festivities and learn more about their groundbreaking UA solutions.

Don’t Miss Out

Join Almedia at Pocket Gamer Connects London 2025 to learn how they can help scale your game’s success. Don’t forget to attend the Global Connects Party on Day 1 for an evening of networking and celebration!