Related Company

Almedia

Related People

James Crabb

James Crabb

Head of Gaming Partnerships, Almedia

Julia Gorbunova

Julia Gorbunova

UA manager, Almedia

Jop Habraken

Jop Habraken

VP Of Product, Almedia

Moritz Holländer

Moritz Holländer

CEO, Almedia

+1 more

Articles featuring Jan Sommerfeld

"IP and creator partnerships will never carry a bad game": The Mobile Mavens on what makes collaborations work

The Mobile Mavens discuss why partnerships have become a key part of the modern games landscape and what separates successful collaborations from marketing gimmicks

"The question isn't whether it's the right intent, it is whether it will actually work": The Mobile Mavens on the UK's social media ban

The Mobile Mavens discuss the UK's proposed social media ban for under-16's

Almedia's Jan Sommerfeld on why an over-reliance on short-term ROAS is the mobile sector's most common mistake

January 7, 2026

Speaker Spotlight

Almedia's Jan Sommerfeld on why an over-reliance on short-term ROAS is the mobile sector's most common mistake

The COO discusses the rewarded UA space and why companies should look further than D30 ahead of his PGC London talk

Almedia announced as diamond sponsor for Pocket Gamer Connects London 2025

January 16, 2025

Diamond Sponsor

Almedia announced as diamond sponsor for Pocket Gamer Connects London 2025

Almedia takes to the stage at Pocket Gamer Connects London 2025 as diamond sponsor. Don't miss their visionary insights and networking opportunities...

Mobile Mavens' New Year's resolutions for 2025: Prioritising transparency, valuing developers, and work-life balance

January 1, 2025

Mobile Mavens' New Year's resolutions for 2025: Prioritising transparency, valuing developers, and work-life balance

The Mobile Mavens share their ambitions for the coming year

Mobile Mavens' highlights and lowlights of 2024 part two:

December 31, 2024

Mobile Mavens' highlights and lowlights of 2024 part two: "The competitive UA landscape has been particularly intense"

The big names in the industry tell us how a challenging year in the industry went for them and their business